Detailed Explanation of On Page SEO & Its Process

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On Page SEO

• Krishna Chandrapal

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Meaning SEO Search Engine Optimization is the
process to increase the visibility of you website
in Search Engine Result Page (SERP).
On-Page SEO On page SEO is the process of
optimizing webpages and their content for both
search engines and users.
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1. Keyword Research
It is a process of finding and analyzing search
terms that people use to search engines for a
specific purpose. Example- if you were looking
to buy a new jacket, you might type something
like Mens leather jacket into google. Googles
Keyword Planner is a free tool that helps to
discover new keywords related to your business
and generates estimates of the searches the
keywords receive.
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There are 4 types of Intent in Keyword Research
1. Navigational Intent when the person is
looking for any product or service near him/her.
Therefore, when a customer searches then in SERP
( Search Engine Ranking Page ) those websites are
on 1st page which are nearer to the customer.
2. Informational Intent When a person want to
get information about any service or product.
3. Commercial Intent when the customer wants to
buy or educate to buy a product or service.
4. Transactional Intent when the customer
desires to buy the product and it uses words like
Buy or Purchase.
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2. Keyword Mapping
Keyword mapping is the researching and planning
of the keywords and long-tail phrases that go on
a website. Keyword mapping can help users find
the information they're looking for, and help
search engines understand the relevance of each
page to specific search queries.
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3. Title Tag Optimization
Title tag optimization is the process of
improving a page's title tag to help search
engines and readers understand its value and
increase the likelihood of a click-through.
Character limit in title tag is 6065 characters
with space and it should highlight the main
keywords.
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4. Meta Description Optimization
Meta Description
Title tag optimization is the process of
improving a page's title tag to help search
engines and readers understand its value and
increase the likelihood of a click-through.
Character limit in title tag is 160165
characters with space and it should highlight the
main keywords.
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5. URL Optimization
URL optimization is the process of improving a
website's URL structure to make it easier for
users and search engines to access. There is
character limit of 90 in it and you can also
highlight some keywords in it. T
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6. Heading Optimization
Heading optimization is the process of using
heading tags to improve the readability and SEO
of a webpage. Heading tags are text elements
that provide a title or headline for a section of
content on a webpage. Different levels of
headings from H1 to H6 are used to indicate the
main topic, subtopics, and sub-subtopics of your
page.
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7. Content Optimization
Content optimization is the process of improving
the visibility, engagement, and effectiveness of
digital content so that it can reach the largest
possible target audience. There is no limit in
content you can give brief explanation of your
product or service but it should be relevant.
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8. Loading Speed Optimization
Loading speed optimization is the process of
reducing the time it takes for a web page to load
and display on a user's browser. The ideal page
load time is generally less than two seconds, and
less than one second for mobile devices. Google
uses a website's speed as a ranking signal, and
considers slow websites to be less user-friendly.
According to google, the probability of a user
bouncing from a page almost triples if it takes
longer than three seconds to load.
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9. Image Alt Tag
Image alt tag is for crawlers as crawler cannot
see the picture we put on website. An image alt
tag, also known as an alt attribute or alt
description, is a text field in HTML code that
describes an image or visual on a web page.
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10. Anchor Tag
An anchor tag, or anchor link, is an HTML tag
that links one page to another or to sections on
a single page. It is a link which we put on a
keyword which open another page or site. Anchor
tags are used to improve user experience and
optimize site content for search engines. They
are often used on long or text-heavy pages so
that visitors can jump to a specific part of the
page without having to scroll as much.
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11. Robots.txt
A robots.txt file is a text file that tells
search engine crawlers which pages, folders, and
file types to access on a site.
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12. Internal Links
Internal links are hyperlinks that connect one
page on a website to another page on the same
website or domain.
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13. Xml Sitemap
XML Sitemaps help search engines crawl a website
more efficiently by providing an overview of all
the available content and helping them understand
the website's structure. This allows search
engines to receive direct updates about changes
to the website, such as when a new page is added
or an old one is removed.
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