Unlocking SEO Secrets: Strategies for Higher Rankings & Visibility

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A COMPLETE GUIDE TO SUCCEEDING WITH SEO MARKETING
STRATEGY
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TABLE OF CONTENTS

• SEARCH ENGINE OPTIMIZATION

• IMPORTANCE OF SEO

• GLOBAL VS LOCAL SEO

• ON PAGE SEO

• OFF PAGE SEO

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SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the practice
of orienting your website to rank higher on a
search engine results page (SERP) so that you
receive more traffic.
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IMPORTANCE OF SEO
Search engine optimization is vital on the
grounds that it helps your site's perceivability,
validity, and client experience, driving
designated traffic and leads. It's savvy, gives
an upper hand, and adjusts to changes in shopper
conduct.
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GLOBAL VS LOCAL SEO

• Targets a broad audience regardless of geographic
  location.

• The location that the person is searching from.

• Presence of Google Business Profile listing.

Focuses on ranking for keywords and phrases with
high search volume globally.

• Pointed toward drawing in nearby clients who are
  looking for items or administrations in their
  area.

• Build Relevant Links.

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ON PAGE SEO
On-page SEO (also called on-site SEO) is the
process of optimizing webpages and their content
for both search engines and users. It can help
rank pages higher on Google and drive more
organic traffic. Common tasks associated with
on-page SEO include optimizing for search intent,
title tags, internal links, and Urls
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OFF PAGE SEO
Off-page SEO includes activities done off of a
website in an effort to increase the site's
search engine rankings. Common off-page SEO
actions include building backlinks, encouraging
branded searches, and increasing engagement and
shares on social media.
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