Best Digital Marketing PPT

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Welcome to the world of digital marketing
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Topics-

• What is digital marketing ?
• Types of SEO
• What is web traffic ?
• Difference between On page SEO Off page SEO
• What is Affiliate marketing ?
• What is Search Engine Marketing ?
• What is Social Media Marketing ?
• What is Social Media Optimization ?

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What is digital marketing ? Digital marketing
is the practice of promoting products or services
using digital channels such as websites, search
engines, social media, email, and mobile apps. It
encompasses various strategies aimed at reaching
and engaging with target audiences online to
drive awareness, leads, conversions, and customer
loyalty.
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Types of seo

• Black hat SEO
• White hat SEO
• Grey hat SEO

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Black hat SEO- Black hat SEO refers to
techniques used to manipulate search engine
rankings in ways that violate search engine
guidelines. These tactics often focus on
exploiting weaknesses in search engine algorithms
to achieve quick but unsustainable results.
Examples include keyword stuffing, cloaking, and
buying links.White hat SEO- White hat SEO
involves using ethical and legitimate strategies
to improve search engine rankings. It focuses on
creating high-quality content, optimizing website
structure and HTML, and building natural, organic
links. White hat SEO aims for long-term success
and prioritizes user experience and adherence to
search engine guidelines.Grey hat SEO- Grey
hat SEO techniques fall somewhere between black
hat and white hat practices. They may not
directly violate search engine guidelines but can
still be considered manipulative or risky.
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What is web traffic ?

• Web traffic refers to the amount of data sent and
  received by visitors to a website. It is a
  measure of the number of users who visit a
  website and the pages they view. Web traffic can
  be analyzed using various metrics, including the
  number of visitors, page views, session duration,
  bounce rate, and more. It is a crucial metric for
  website owners and digital marketers as it
  indicates the level of interest and engagement
  with their online content. Increasing web traffic
  is often a primary goal of digital marketing
  efforts, as it can lead to higher visibility,
  brand awareness, conversions, and revenue.

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Types of web traffic

• Organic Traffic
• Inorganic Traffic
• Direct Traffic
• Media Traffic
• Refferal Traffic

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Web traffic

• Organic traffic Visitors who find a website
  through unpaid search engine results.
• Inorganic traffic Visitors who come to a website
  through paid advertising or other non-organic
  channels.
• Direct traffic Visitors who reach a website by
  directly typing its URL into their browser or
  using bookmarks.
• Media traffic Visitors referred to a website
  through online media channels like display ads,
  video ads, or sponsored content.
• Referral traffic Visitors who arrive at a
  website from external sources other than search
  engines, social media, or direct visits.

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Difference between off page on page seo

• On-page SEO
• Optimization of website content and structure.
• Includes elements like meta tags, headings,
  URLs, and internal linking.
• Focuses on improving relevance and user
  experience.
• Can be directly controlled and implemented on
  the website.
• Affects search engine rankings by signaling to
  search engines what the website is about and how
  valuable its content is.
• Off-page SEO
• Activities carried out outside the website to
  improve its reputation and authority.
• Primarily involves link building from external
  sources.
• Includes social media marketing, influencer
  outreach, and online reputation management.
• Enhances the website's credibility and
  trustworthiness.
• Helps to increase the website's visibility and
  ranking in search engine results pages (SERPs).

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What is affiliate marketing ?

• Affiliate marketing is a performance-based
  marketing strategy where a business rewards one
  or more affiliates for each visitor or customer
  brought by the affiliate's marketing efforts.
  It's essentially a symbiotic relationship between
  a merchant and a website owner or publisher,
  where the affiliate promotes the merchant's
  products or services through various marketing
  channels, such as websites, blogs, social media,
  email newsletters, etc.
• Affiliates typically earn a commission for each
  sale, click, or lead generated through their
  promotional efforts. This commission can be based
  on various models such as pay-per-sale,
  pay-per-click, or pay-per-lead.
• The merchant benefits from increased visibility
  and sales without directly bearing the costs and
  risks associated with traditional advertising,
  while affiliates can earn passive income by
  promoting products or services that align with
  their audie

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How affiliate program works
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What is search engine marketing ?

• Search engine marketing (SEM) is a digital
  marketing strategy that involves paid advertising
  (PPC) and search engine optimization (SEO) to
  increase a website's visibility in search engine
  results pages (SERPs). PPC ads appear at the top
  or bottom of SERPs and advertisers pay when their
  ads are clicked. SEO aims to improve organic
  search rankings through keyword optimization and
  website enhancements. SEM helps attract targeted
  traffic, increase visibility, and drive
  conversions from search engine users.

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What is social media marketing

• Social media marketing involves using social
  media platforms to connect with your audience,
  build brand awareness, drive website traffic, and
  increase sales or leads. It typically involves
  creating and sharing content on social media
  networks such as Facebook, Instagram, Twitter,
  LinkedIn, and others to engage with users,
  promote products or services, and achieve
  business objectives.

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Five pillar of social media marketing

• Strategy Define your goals, target audience,
  platforms, and tactics to guide your social media
  efforts effectively.
• Content Craft engaging and valuable content in
  various formats such as text, images, videos,
  etc., aligned with your audience's interests and
  preferences.
• Engagement Actively interact with your audience
  by responding to comments, messages, and
  mentions, initiating conversations, and fostering
  community participation.
• Analytics Utilize social media analytics tools
  to track key metrics like reach, engagement, and
  conversions, enabling data-driven decision-making
  and continuous optimization.
• Advertising Enhance your strategy with paid
  advertising on social media platforms to expand
  your reach, target specific audiences, and
  achieve your marketing objectives more
  efficiently.

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What is social media optimization

• Social Media Optimization (SMO) refers to the
  process of optimizing your social media presence
  and activities to increase brand visibility,
  engagement, and awareness. It involves leveraging
  various strategies and techniques to enhance your
  social media profiles, content, and interactions
  to maximize their impact and effectiveness. The
  goal of SMO is to strengthen your brand's
  presence on social media platforms and encourage
  user engagement and interaction.

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Key aspects of social media optimization includes

1. Profile Optimization Ensure that your social
   media profiles are complete, consistent, and
   optimized with relevant keywords, descriptions,
   and visuals to make a strong first impression and
   improve discoverability.
2. Content Optimization Create and share
   high-quality, relevant, and engaging content
   tailored to your audience's interests and
   preferences. Optimize your content for each
   platform's format, audience, and best practices
   to maximize reach and engagement.
3. Engagement Optimization Actively engage with
   your audience by responding to comments,
   messages, and mentions promptly, initiating
   conversations, and fostering community
   participation to build relationships and loyalty.

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4. Hashtag strategy use relevant and popular
hashtags strategically to increase the visibility
and discoverability of your content, attract new
followers, and participate in trending
conversations within your niche or industry.5.
Consistency and frequency maintain a consistent
posting schedule and frequency to keep your
audience engaged and interested. Regularly share
valuable content, updates, and promotions to stay
top of mind and maintain momentum.6. Monitoring
and analysis monitor social media metrics and
analytics to track the performance of your
efforts, identify trends, and gain insights into
your audience's behavior and preferences. Use
this data to refine your strategy and optimize
your approach over time.7. Integration with
other marketing channels integrate your social
media efforts with other marketing channels and
initiatives to create a cohesive and unified
brand experience across all touchpoints and
maximize your overall marketing impact.
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Thank you

• Sneha Chautala