SCALE WITH VISUALLY COMPELLING, FUNCTIONAL, AND SALES-READY WEBSITES

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OPTIMIZING USER EXPERIENCE BEST PRACTICES FOR
B2B ECOMMERCE SEARCH AND NAVIGATION
The Smareters
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Introduction
The Smareters

• In the modern industry landscape, the fusion of
  technology and commerce is crucial, and the B2B
  sector is no exception. While the building blocks
  of a robust digital commerce platform may often
  be taken for granted, the trick is to integrate
  them with disruptive technologies like AI and ML
  and the latest marketing trends.
• B2B firms have much to glean from their retail
  counterparts in crafting a more dynamic,
  intuitive, and profitable online experience. As
  the world grapples with shifting market
  conditions and technological advancements,
  business leaders must quickly identify
  opportunities to drive digital commerce for
  market expansion. According to a Gartner report,
  70 of customers regard a brands website as the
  most influential determinant in their purchase
  decisions.
• But first, B2B companies must figure out the
  pressing dilemma How to pivot quickly to meet
  unforeseen challenges while still seizing
  opportunities to gain a competitive edge?

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The Smareters

• Marketing experts recommend starting with the
  basics the foremost step is to improve your
  websites search and navigation features. Making
  your site more navigable can boost conversion
  rates by an impressive 18.5. This, in turn, will
  minimize bounce rates, improving your SEO efforts
  and page rankings.
• In this article, we will highlight the emerging
  trends shaping digital marketing strategies
  across sectors. By focusing on eCommerce
  navigation best practices for search and
  navigation, well help you discover how to
  improve your sites visibility and boost organic
  traffic.
• Top Trends and Best Practices in Search and
  Navigation to Drive Your Digital Commerce
  Strategy. Pay attention to these trending
  eCommerce search best practices to create a
  sustainable and resilient B2B brand that delivers
  consistent customer experiences.

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A Well-positioned Search Bar can be the Game
Changer
The Smareters

• The average consumer attention span is 8 seconds,
  which makes it all the more important to create a
  site where users can quickly locate desired
  products. A well-positioned and easy-to-use
  navigation bar can boost user engagement and
  improve CX.
• B2B marketers can take inspiration from platforms
  like Amazon and Ikea and place the search bar
  front and center on the websites header area.
  The goal is to make the search function so
  intuitive and accessible that users can
  effortlessly find what theyre looking for
  without filtering through layers of content.
• Many brands have optimized this feature by
  incorporating a search bar that recommends
  trending items and employs autocomplete
  functionalities.

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Give Visitors What They Want in the Header
The Smareters

• Your websites header is prime real estateits
  what all visitors see, and you have seconds to
  capture their attention and build trust. To
  achieve this, focus on simplicity, colors, and
  straightforward titles. Typical elements in the
  header include the main navigation, search bar,
  and cart button. But including a few extra
  elements that can simplify and enrich the users
  search can set you apart.
• Your visitor behavior data and analytics insights
  will define these elements. If visitors
  frequently search for your store locations,
  include that in the header. Are customers
  complaining about the difficulty in contacting
  you? Add a live chat link. Promotions or special
  programs can also find space here, like special
  discounts or top-selling products. Often, during
  the festive season, many businesses adjust their
  headers seasonally to highlight themed categories
  like Halloween Special or Christmas Gifts to
  drive relevant traffic.

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Contact Us
The Smareters

• Location Hyderabad, Telangana 500032
• Contact 91 7396 010 630
• E-mail info_at_thesmarketers.com
• More information about the topic visit
  https//thesmarketers.com/blogs/b2b-marketing/b2b
  -conversion-optimization/