Our AI made a healthcare provider hire a best consumer goods marketing star

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17/05/2024, 1051
1 Our AI made a healthcare provider hire a best
consumer goods marketing star
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best consumer goods marketing star
GrapheneAI
April 29, 2024
One of the healthcare providers had launched a
premium vaccine in Asia, and despite doubling
their spending on the healthcare providers
marketing, they had seen no shift in vaccine
updates and sales.
2
17/05/2024, 1051 .
1 Our AI made a healthcare provider hire a best
consumer goods marketing star
Our AI found unique segments of patients who were
eligible for these vaccines. It further found
that affluent patients who could afford these
premium vaccines did not trust the healthcare
providers. Our AI showed that friends, digital
media, and search were the major factors that
influenced these patients. Conversely, the
patients who were being encouraged by the
healthcare providers to purchase these vaccines
were not affluent and could not afford
them. Recommendations are drivers for patients,
while barriers for patients are the price,
negative experiences through word of mouth, and
the lack of advantage compared to cheaper
alternatives. Our client used our AI study to
shift a significant portion of the marketing
budgets to patient marketing instead of
healthcare providers marketing and hired a top
gun marketing talent from a well-known consumer
goods company to spearhead their patient
marketing.
Our client used our AI study to shift a
significant portion of the marketing budgets to
patient marketing instead of HCP marketingand
hired a top gun marketing talent from a
well-known consumer goods company to spearhead
their patient marketing.