Diploma in Digital marketing

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Diploma in Digital Marketing
Presented by MSDM

• www.mohalischoolofdigitalmarketing.com

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Introduction to Digital Marketing

• Digital marketing leverages digital channels,
  platforms, and technologies to promote products
  or services. It's crucial in today's business
  landscape due to its global reach,
  cost-effectiveness, and ability to deliver
  measurable results. Our program aims to provide
  comprehensive knowledge of strategies and
  practical skills to implement effective digital
  marketing tactics.

www.mohalischoolofdigitalmarketing.com
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Digital Marketing Channels

• Understanding the various digital marketing
  channels is essential for effective strategy
  development. Each channel, including SEO, content
  marketing, social media marketing, email
  marketing, and PPC advertising, has unique
  strengths and applications. Mastering these
  channels allows marketers to reach and engage
  their target audiences more effectively.

• www.mohalischoolofdigitalmarketing.com

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Search Engine Optimization (SEO)

• SEO involves optimizing your website to rank
  higher on search engine results pages (SERPs),
  increasing visibility and driving traffic. Key
  strategies include on-page SEO, which focuses on
  content and HTML optimization, and off-page SEO,
  which involves building backlinks and engaging on
  social media. Essential tools include Google
  Analytics and SEMrush.

• www.mohalischoolofdigitalmarketing.com

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Content Marketing

• Content marketing attracts and retains customers
  by creating valuable and relevant content. It
  establishes authority and builds trust. Types of
  content include blogs, videos, infographics, and
  ebooks. Successful content marketing involves
  planning content aligned with audience interests
  and distributing it through websites, social
  media, and email campaigns

www.mohalischoolofdigitalmarketing.com
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Social Media Marketing

• Social media marketing leverages platforms like
  Facebook, Instagram, and LinkedIn to connect with
  audiences, build brand awareness, and drive
  engagement. Creating shareable content, utilizing
  ads, and partnering with influencers are
  effective strategies. Monitoring and responding
  to interactions are crucial for maintaining a
  strong social media presence and engagement.

www.mohalischoolofdigitalmarketing.com
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Email Marketing

• Email marketing involves sending targeted
  messages to build relationships, drive
  engagement, and convert leads into customers.
  Benefits include direct communication and high
  ROI. Effective email marketing involves building
  a compliant email list, crafting compelling
  subject lines, personalizing and segmenting
  emails, and conducting A/B testing to optimize
  campaigns.

www.mohalischoolofdigitalmarketing.com
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Pay-Per-Click (PPC) Advertising

• PPC advertising is a model where advertisers pay
  each time a user clicks on their ad, providing a
  fast way to drive traffic and generate leads.
  Major platforms include Google Ads, Bing Ads, and
  social media ads. Success tips include conducting
  keyword research, writing compelling ad copy, and
  continuously monitoring and optimizing
  performance.

www.mohalischoolofdigitalmarketing.com
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Developing a Digital Marketing Strategy

• A solid digital marketing strategy involves
  setting objectives, identifying your
  audience, analyzing competitors, and
  budgeting resources.
• Setting Objectives Clear, measurable goals
  (e.g., increase traffic, generate leads).
• Identifying Audience Understand demographics and
  behavior.
• Competitive Analysis SWOT analysis.
• Budgeting Allocate resources effectively.

www.mohalischoolofdigitalmarketing.com
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Why Choose MSDM?

• MSDM stands out as a premier institution for
  digital marketing education due to our
  comprehensive curriculum and experienced faculty
• Comprehensive Curriculum Covering all aspects of
  digital marketing.
• Experienced Faculty Learn from industry experts
  and practitioners.
• Practical Learning Hands-on projects and
  real-world case studies.
• Flexible Learning Options Online, in-person, and
  hybrid courses available.

www.mohalischoolofdigitalmarketing.com
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Thank you
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Website www.mohalischoolofdigitalmarketing.com