She Collection

1
Innovation and Change TESLA Cyber Truck

• Name of Student Rabia Mehmood
• Student Id S2313261
• Class
• Date
• CourseTutor Don Mckernan

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Cyber truck Innovation in TESLA

• November 2019 TESLA marked a significant
  milestone in the automotive industry
• redefining automotive design and sustainability
  with the aesthetic and advanced features of Cyber
  trucks
• innovative Cyber trucks of TESLA challenged the
  traditional pickup trucks

(Goppelt, 2023).
Dunlap, D. Burnstein, J. (2021)
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Legacy of Cybertruck

• Before TESLA introduced their Cybertrucks their
  legacy of pick-up trucks construed of the
  following. After these previous models TESLA
  introduced their model of Cybertruck that grasped
  the attention of the whole industry (Jacobides,
  MacDuffie, and Tae, 2023).
• Ford F-Series 
• Ford F-Series particularly their F-150 was best
  selling in 1948 for its versatility and
  capabilities (Curiel and Perkins, 2022).
• Chevrolet Silverado
• The Chevrolet Silverado, introduced in 1998 as
  the successor to the Chevrolet C/K line was a
  best seller in the market at its time.
• RAM-1500
• RAM-1500 was part of the Dodge and became its own
  brand in 2010.
  

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Adaptive to Change

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Innovation Process
(Shakir, U. 2023)
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Traditional Organizational Structure of Tesla

• 1. Automotive

• 2. Energy Products and Services

(Dunlap, Burnstein, J. 2021)
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Why Change is Needed?

• To question established beliefs within automotive
  industry
• To create ultimate body with strength to handle
  impact of Ultra Hard 30X Cold-Rolled Stainless
  Steel
• To create a sustainable choice for customers who
  wants more - To broaden its product range as
  well as target fresh clientele- To demonstrate
  its technological innovation prowess and design
  capabilities.

(Vanliefde, 2023)
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Proposed Innovation/Change
(Shahini, 2023)
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Conceptual Theories1. Disruptive Innovation
(Christensen, et al., 2015)
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Concept behind Innovation of Cyber truck
(Kumar, A. 2020)
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Innovative Features of Cyber Truck
Kumar, A. 2020
12

• 1. One-of-a-kind Design
• 2. Thirty Times Harder than Cold Rolled Steel
• 3. Tesla Armour Glass
• 4. Performance Superiority
• 5. Range and Charging
• 6. Towing Power Payload Capacity
• 7. Advanced Technology

What makes the Cyber truck so special?
teslarati.com, 2023
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Future Milestones/conclusion
(Valdes-Dapena, 2024)
14
References

• Berry, I.S., 2023. Mythologies of the EV Truck A
  Semiotic Analysis of the First Mass-Produced
  Electric Trucks in the United States (Doctoral
  dissertation, North Dakota State University).
• Chehertma, B., 2022. International
  competitiveness management of Tesla, Inc. during
  the COVID-19 pandemic (Doctoral dissertation,
  Private Higher Educational Establishment-Institute
  Ukrainian-American Concordia University).
• Dunlap, D. Burnstein, J. (2021) Tesla
  Incorporation.
• Christensen, C., Raynor, M. McDonald, R., 2015.
  What Is Disruptive Innovation?. Online
  Available at https//hbr.org/2015/12/what-is-dis
  ruptive-innovationAccessed 10 05 2024.
• Shahini, A., 2023. Why the Tesla Cybertruck Has
  Game Changing Technology. Online Available at
  https//www.carmag.co.za/news/why-the-tesla-cybert
  ruck-has-game-changing-technology/Accessed 12
  05 2024.
• Vanliefde, T., 2023. The Design Philosophy Behind
  The Tesla Cybertruck And Its Unique Aesthetic
  Explained. Online Available at
  https//www.hotcars.com/tesla-cybertruck-unique-de
  sign-philosophy-explained/Accessed 12 05 2024.
• Spratlin Jr, A.D., 2020. Autonomous and Electric
  Cars and Trucks Did They Survive
  COVID?. Brief, 50, p.50.
• Kumar, A. 2020. The True Reason Behind
  Cybertrucks Futuristic Design (And It Isnt
  Aesthetic), Bootcamp, UX Design, Available at
  https//bootcamp.uxdesign.cc/the-true-reason-behin
  d-cybertrucks-futuristic-design-and-it-isnt-aesthe
  tic-00e6f4f6d7c8 Accessed 15 05 2024.
• Shakir, U. 2023. Teslas Cybertruck design has
  changed, but its still a work in progress, The
  Verge, 20 July, Available at https//www.theverge
  .com/2023/7/20/23801421/tesla-cybertruck-design-co
  ncept-images Accessed 15 05 2024.
• Slashgear 2023. The Tesla Cybertrucks long and
  complicated history explained, Available at
  https//www.slashgear.com/1211199/the-tesla-cybert
  rucks-long-and-complicated-history-explained/
  Accessed 15 05 2024.
• Tesla 2020. Cybertruck, Tesla Official Website,
  Available at https//www.tesla.com/cybertruck
  Accessed 15 05 2024.
• teslarati.com, 2023. tesla-cybertruck. Online
  Available at https//www.teslarati.com/tesla-cyb
  ertruck-battery-packs-fremont-production/tesla-cyb
  ertruck-7/Accessed 15 05 2024.
• Vanliefde, T., 2023. The Design Philosophy Behind
  The Tesla Cybertruck And Its Unique Aesthetic
  Explained. Online Available at
  https//www.hotcars.com/tesla-cybertruck-unique-de
  sign-philosophy-explained/Accessed 12 05 2024.
• Wen, J., 2022, March. Is Rivian the Next Tesla?.
  In 2022 7th International Conference on Financial
  Innovation and Economic Development (ICFIED
  2022) (pp. 2781-2785). Atlantis Press.
• Curiel, J. and Perkins, R.K., 2022. Using Systems
  Theory to Analyze Management Styles, Market, and
  Product Competition Between Tesla and Legacy
  Carmakers. Jacobides, M.G., MacDuffie, J.P. and Ta
  e, J., 2023. Revisiting Disruption, Lessons from
  Automobile Transformation and Mobility
  Innovation. White Paper. Spratlin Jr Jr, A.D., 202
  1. Autonomous and electric Cars and Trucks Old
  They Survive COVIDP. The Brief, 50(2), pp.50-59.
  Naor, M., 2022. Teslas Circular Economy Strategy
  to Recycle, Reduce, Reuse, Repurpose and Recover
  Batteries. In Recycling Strategy and Challenges
  Associated with Waste Management Towards
  Sustaining the World. IntechOpen.