Digital Marketing Institute in India (2)

1
Presenting
Multi-Channel
Social Media Marketing
2

• What is Multi-Channel Marketing?
• Benefits of a Multi-Channel Approach
• Choosing the Right Social Platforms
• Developing a Consistent Brand Voice
• Creating a Content Strategy

• Paid Social Media Advertising
• Influencer Marketing
• Social Media Analytics Measurement
• Tools Tips for Managing Multiple Channels
• Examples Case Studies

3
What is Multi-Channel Marketing?
Promoting a consistent brand experience across
multiple platforms, such as social media,
websites, email, and mobile apps, allows you to
reach your target audience wherever they spend
time online. This cohesive approach ensures that
your message is clear and recognizable, enhancing
engagement and loyalty across all channels.
4
Benefits of
Multi-Channel

• Increases brand awareness and visibility
• Provides more brand touch points to connect with
  customers
• Diversifies your marketing tactics to reduce risk
• Ability to repurpose content across channels
• Reach both broad and niche audiences

5
Choosing
Social Platforms
Consider the strengths of each major platform
(Facebook, Instagram, Twitter, LinkedIn, etc.)
Do audience research - where are your customers
active?
Prioritize 3-5 channels to start with based on
resources
6
Ensure consistent personality, tone, and messaging
Developing a
Brand Voice
Align voice with your brand identity and audience
But tailor execution for each platform's norms
7
Content Strategy

• Develop a unified content calendar to plan themes
• Create channel-specific content tailored to each
  platform
• Use a mix of content types (videos, images,
  links, text, live, etc.)
• Determine optimal cadence for posting on each
  channel

8
Paid Social
Advertising
Paid advertising options for premium placement
and targeting include Facebook and Instagram Ads,
which offer extensive reach and detailed
targeting capabilities. Twitter Ads provide
another platform for broad audience engagement,
while LinkedIn Ads are ideal for B2B marketing.
Additionally, influencer marketing campaigns can
effectively leverage trusted voices to promote
products to specific demographics.
9
Influencer
Marketing
Leverage influencers' loyal followings to extend
your reach by identifying relevant influencers in
your niche. Develop sponsored content
partnerships and product mentions, and nurture
these relationships for long-term benefits.
Consistent and cohesive content is crucial for
establishing a unified brand identity and
communicating it effectively to the audience.
10
Social Analytics Measurement

• Use native analytics tools for each channel
• Benchmark performance metrics
• Track engagement, reach, sentiment, conversions
• Test and optimize strategies based on data

11
Management
Tools

• Social media management platforms (Hootsuite,
  Sprout, etc.)
• Allow you to view/post to multiple channels in
  one dashboard
• Automated post scheduling
• Team content collaboration approval workflow

12
Tips for Managing
Channels

• Create a cross-functional social media team
• Develop a unified strategy content calendar
• Encourage employees to share brand content
• Assign channel ownership responsibilities
• Foster engagement by responding to comments

13
Consumer
Vision
Showcase example of a brand effectively
leveraging multiple channels
Highlight unique ways they tailor their approach
per channel
Share key results and metrics
14
Share different example of a B2B company's
multi-channel strategy
Example
B2B Company
Possibly focus on professional platforms like
LinkedIn
Outline their goals and creative execution
15
You
Thank
For your time and attention mean the world to us.
www.nidmindia.com