Kindle (online PDF) World War 3.0 : Microsoft and Its Enemies Hardcover – January 9, 2001

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World War 3.0 Microsoft and Its
Enemies Hardcover â January 9, 2001
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Description
The Internet Revolution, like all great
industrial changes, has made the world's
elephantine media companies tremble that their
competitors-whether small and nimble mice or
fellow elephants-will get to new terrain first
and seize its commanding heights. In a climate in
which fear and insecurity are considered healthy
emotions, corporate violence becomes commonplace.
In the blink of an eye-or the time it has taken
slogans such as The Internet changes everything
to go from hyperbole to banality- creative
destruction has wracked the global economy on an
epic scale. No one has been more powerful or felt
more fear or reacted more violently than Bill
Gates and Microsoft. Afraid that any number
of competitors might outflank them-whether
Netscape or Sony or AOL Time Warner or Sun or
ATTor Linux-based companies that champion the
open-source movement or some college student
hacking in his dorm room-Microsoft has waged holy
war on all foes, leveraging its imposing
strengths. In World War 3.0, Ken Auletta
chronicles this fierce conflict from the vantage
of its most important theater of operations the
devastating second front opened up against Bill
Gates's empire by the United States government.
The book's narrative spine is United States v.
Microsoft, the government's massive civil
suit against Microsoft for allegedly stifling
competition and innovation on a broad scale. With
his superb writerly gifts and extraordinary
access to all the principal parties, Ken Auletta
crafts this landmark confrontation into a tight,
character- and incident-filled courtroom drama
featuring the best legal minds of our time,
including David Boies and Judge Richard Posner.
And with the wisdom gleaned from covering the
converging media, software, and communications
industries for The New Yorker for the better part
of a decade, Auletta uses this pivotal battle to
shape a magisterial reckoning with the larger war
and the agendas, personalities, and prospects of
its many combatants.
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World War 3.0 Microsoft and Its Enemies
Hardcover â January 9, 2001