SEO Basics: 9 Elements Newbies Need to Understand

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How Does SEO Work?
Elements for Beginners to Know
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What is SEO?
A company known in the world of SEO is Moz, which
defines SEO as a set of practices designed to
improve the appearance and positioning of web
pages in organic search results. Unlock success
with proven tips and leverage top-notch SEO
Company in India to optimize your online
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How Does SEO Work Why Is It Important?
There are entire textbooks (or maybe eBooks in
this case) that detail how exactly SEO works, how
to cater to its preferences, and why its
critical for anyone with a website. At a higher
level, SEO can be broken down like this

1. Nearly all online traffic is driven by search
   engines (think Google, Bing, etc.).
2. Search engines populate both organic and paid
   results based on dynamic algorithms that crawl
   the internet looking for the most relevant
   results to the query.
3. SEO utilizes things like keywords, internal and
   external links, and optimized content to help
   search engines find content and rank websites
   higher on search engine results pages (SERPs).

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Types of SEO On-Page SEO vs. Off-Page SEO
On-page SEO As the name suggests, on-page SEO
analyzes what the page (and your website) are
about. On-page SEO strategy focuses on optimizing
the content hosted on your website, so things
like your title tags, page content, site speed,
and more.
Off-page SEO This involves everything that is
not on your website. Off-page SEO determines how
authoritative your content is, which is typically
achieved through backlinks from other websites.
Backlinks are links from an outside website back
to your site.
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SEO Strategy Basics
Every SEO specialist has slightly different
recommendations for what your SEO strategy should
include. Neil Patel, a New York Times bestselling
author and widely renowned digital marketing
expert, recommends that everyone include the
following elements in a successful SEO strategy

• Understand user intent Craft your content with
  the understanding of the searchers end goal so
  you can help them accomplish their goal.

• Develop a customer avatar Audience, audience,
  audience. Any SEO strategist starts by learning
  more about who your readers are, what they like,
  what they dislike, and why theyre there.

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Core Elements of SEO
As you move into the world of digital marketing
and SEO, people will start throwing around terms
and phrases that you dont understand. With all
that jargon, it helps to have a quick glossary of
SEO elements and terms. Here are some of the most
common
Audience
Searcher Intent
Keywords
The audience, sometimes referred to as the target
audience is a group of consumers characterized
by behavior and specific demographics.
This term is used interchangeably with user
intent and audience intent, and it refers to the
purpose of an online search.
Keywords are any search term entered into
Google (or another search engine) that has a
results page where websites are listed.
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Meta Description
Meta descriptions get a bit more into the
technical aspect of search engines, but they
greatly influence SERPs. Meta descriptions are
an HTML element that provides a brief summary of
a web page.
Content
Meta descriptions get a bit more into the
technical aspect of search engines, but they
greatly influence SERPs. Meta descriptions are
an HTML element that provides a brief summary of
a web page.
Backlinks
Backlinks are sometimes referred to as inbound
and incoming links, and they are part of any
off-page SEO strategy. Backlinks are created when
one website links back to another in the case
of improving SEO, you want to have as many
backlinks as you can.
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Site architecture is the hierarchical structure
of your website pages. This structure is
reflected through internal linking. Your
websites structure should help users easily find
information and help search engine crawlers
understand the relationship between different
pages.
Site Architecture
Just as it sounds, site speed is how quickly
users are able to see and interact with content.
As weve mentioned before, the path between the
user and your content needs to be as direct as
possible, and speed plays an important role. If
your site is slow to load, loads in stages or
returns a 404 message (this is the worst case
scenario), search engines will ding you for that.
Site Speed
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7. Target People Also Ask and FAQ Sections
Another tip on how to increase organic traffic
for your site is targeting People Also Ask and
FAQ sections to directly address related user
questions. Adding FAQ sections to your pages can
increase your ranking power because it gives you
an additional opportunity to target relevant
keywords and answer user queries that may have
yet to be addressed in your pages previous
content.
Aaron Loeb
Alfredo Torres
Juliana Silva
Daniel Gallego
Olivia Wilson
CEO Founder
Project manager
CEO Founder
IT Expert
Marketing Head
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Learn More About How To Increase Organic Traffic
Explore comprehensive SEO services in India to
enhance your websites organic traffic. Uncover
strategies and techniques to boost visibility on
search engines, drive targeted traffic, and
improve online presence. Our expert services
focus on optimizing content, keywords, and
technical aspects to achieve sustainable growth
in search engine rankings.
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