What to do when your website is showing a wrong ad or is not showing an expected ad? (part 3)

1

What to do when your website is showing a wrong
ad or is not showing an expected ad? (part 3)

• Watson F
• Writes on ad serving, involved with Adspeed ad
  server solutions Adspeed ad server platform

2
There are many things that can go wrong even if
you took advantage of preview and testing tools
from your ad server so its important to look
deeper under the hood. Validate ad tag An ad tag
is a piece of code that you, your webmaster or
the IT person, placed on the website or app where
you want to display ads. On each page load, it
calls the ad server to request an ad. The
specific settings and values in the ad tag
determine which group of ads to select. It is
important to review the ad placement settings to
ensure correct ads are appearing at the intended
location. If you're managing ad tags directly on
your site, carefully review the ad code
integration to ensure that it is placed at the
right spot, free of errors or typos. Each ad
server has its own ad tag instructions and you
need to follow those steps carefully. Check the
browsers Console log to see if there are any
syntax or compatibility errors. View the HTML
source code of your website to ensure that the ad
tag can indeed be found on the page. Incorrect ad
code can lead to unexpected ad behavior,
including the case of missing ads.
3
Confirm ad placement If the ad tag is placed at
the wrong placement then you might not see the ad
where you expect it. For example, you created an
ad placement for the homepage and linked some ads
into this zone. However, your webmaster pasted
the ad tag on the Contact Us page instead of the
homepage. In this case, you would not be able to
find your ad on the homepage. It is a good idea
to double-check the ad tag to ensure that it is
for the correct placement or zone. If the ad tag
is for another zone then it is misconfigured. In
this case, your expected ad will not show and
some other ad is showing instead. For example,
you expect to see ads from zone XYZ but the ad
tag on the page is for zone ABC then that will
explain why the ad placement is not showing what
you expect.
4
Check ad format Different ad formats require
different ad tags. Therefore, make sure the ad
tag you are using on the page is for the correct
ad format. For example, an ad tag for email
newsletters will not be able to display video ads
and vice versa. If you put a JavaScript or VAST
video ad tag into an email newsletter, nothing
will display because email software does not
support those tags. On the other hand, a VAST
video placement should not have any regular image
banner ad.
5
Verify ad dimension Each ad placement is designed
to support only specific dimensions. If you
mistakenly link a new ad into a zone for a
different dimension, it might not be selected by
the ad serving solution when showing. For
example, a leaderboard zone 728x90 with a 300x250
ad will not show the sidebar 300x250 ad.
Therefore, if you do not see an ad, check if it
is linked to the correct zone with other ads of
the same dimension. Sometimes, the difference is
very small and can be easily overlooked. For
example, a 720x90 ad that is linked to a 728x90
zone. The dimension looks almost the same but it
is not. Part 1 - Check ad status and ad
targeting Part 2 - Test and preview ad Part 3 -
Verify ad tag
6
About Adspeed
AdSpeed ad server is a reliable powerful ad
serving and ad management solution that serves
your ads, tracks impressions clicks and reports
ad statistics in real-time. Driven by the latest
ad serving technologies, the goal of Adspeed
adserver is to provide a reliable platform that
can help in executing online advertising strategy
more efficiently.
7

Thank you for spending your precious time in
reading this article.