Title: Download (PDF) The Brussels Effect: How the European Union Rules the World Reprint Edition
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3The Brussels Effect How the European Union Rules
the World Reprint Edition
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4Description
For many observers, the European Union is mired
in a deep crisis. Between sluggish growth
political turmoil following a decade of austerity
politics Brexit and the rise of Asian influence,
the EU is seen as a declining power on the world
stage.Columbia Law professor Anu Bradford argues
the opposite in her important new book The
Brussels Effect the EU remains an influential
superpower that shapes the world in its image. By
promulgating regulations that shape the
international business environment,
elevating standards worldwide, and leading to a
notable Europeanization of many important aspects
of global commerce, the EU has managed to shape
policy in areas such as data privacy, consumer
health and safety, environmental protection,
antitrust, and online hate speech. And in
contrast to how superpowers wield their global
influence, the Brussels Effect - a phrase first
coined by Bradford in 2012 - absolves the EU from
playing a direct role in imposing standards, as
market forces alone are often sufficient
as multinational companies voluntarily extend the
EU rule to govern their global operations. The
Brussels Effect shows how the EU has acquired
such power, why multinational companies use EU
standards as global standards, and why the EU's
role as the world's regulator is likely to
outlive its gradual economic decline, extending
the EU's influence long into the future.
5The Brussels Effect How the European Union Rules
the World Reprint Edition