Title: PDF_ Audience-ology: How Moviegoers Shape the Films We Love
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3Audience-ology How Moviegoers Shape the Films We
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5Audience-ology How Moviegoers Shape the Films We
Love
6Description
Discover the fascinating and secretive process of
audience testing of Hollywood movies through
these firsthand stories from famous filmmakers,
studio heads, and stars.Audience- ology takes you
to one of the most unknown places in
Hollywood8212aplace where famous directors are
reduced to tears and multi-millionaire actors to
fits of rage. A place where dreams are made and
fortunes are lost. From 8220thbest in the
business8221(Sacha Baron Cohen), this book is
the chronicle of how real people have written and
rewritten America8217scinematic masterpieces by
showing up, watching a rough cut of a new film,
and giving their unfettered opinions so that
directors and studios can salvage their blunders,
or better yet, turn their movies into all-time
classics. Each chapter informs an aspect or two
of the test-screening process and then, through
behind-the-scenes stories, illustrates how that
particular aspect was carried out. Nicknamed
8220thdoctor of audience-ology,8221Kevin
Goetz shares how he helped filmmakers and movie
execs confront the misses and how he recommended
ways to fix the blockbusters, as well as
first- hand accounts from Ron Howard, Cameron
Crowe, Ed Zwick, Renny Harlin, Jason Blum, and
other Hollywood luminaries who brought you such
films as La La Land, Chicago, Titanic, Wedding
Crashers, Jaws, and Forrest Gump. Audience-ology
explores one of the most important (and most
underrated) steps in the filmmaking process with
enough humor, drama, and surprise to entertain
those with only a spectator8217sinterest in
film, offering us a new look at movie history.