READ [PDF] Francis Ford Coppola (Contemporary Film Directors)

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Francis Ford Coppola (Contemporary Film Directors)
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Francis Ford Coppola (Contemporary Film Directors)
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Description
Acclaimed as one of the most influential and
innovative American directors, Francis
Ford Coppola is also lionized as a maverick
auteur at war with Hollywood's power structure
and an ardent critic of the postindustrial
corporate America it reflects. nbspHowever,
Jeff Menne argues that Coppola exemplifies the
new breed of creative corporate person and sees
the director's oeuvre as vital for reimagining
the corporation in the transformation
of Hollywood. nbspReading auteur theory as the
new American business theory, Menne reveals how
Coppola's vision of a new kind of company has
transformed the worker into a liberated and
well-utilized artist, but has also commodified
individual creativity at a level unprecedented in
corporate history. Coppola negotiated the
contradictory roles of shrewd businessman and
creative artist by recognizing the two roles are
fused in a postindustrial economy. nbspAnalyzing
films like u The Godfather /u (1970) and the
overlooked u Tucker The Man and His Dream /u
(1988) through Coppola's use of opera, Menne
illustrates how Coppola developed a defining
musical aesthetic while making films that
reflected the idea of a corporation as
family--and how his studio American Zoetrope came
to represent a new brand of auteurism and the
model for post-Fordist Hollywood.