PDF⚡Download ⚡ The 1942 Sears Christmas Book

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The 1942 Sears Christmas Book
For generations, the much-anticipated arrival of
the Sears gift catalog signaled the start of
the holiday season. This faithful facsimile of
the retailer's 1942 Christmas edition offers a
nostalgia- inducing chance to relive those bygone
years, when turning the pages of a catalog could
excite young minds with dreams of a shiny toy
truck or a new doll under the tree.A unique
collectible, The 1942 Sears Christmas Book also
provides an interesting look at how merchandise
has evolved over the years. In 1942, Sears
shoppers could purchase toys as well as
housewares, clothes, furniture, candy, and gifts
to send to servicemen (all at prices that now
seem astonishingly low). The wartime catalog even
includes information about the importance of
saving scrap metal for munitions and encourages
readers to buy war bonds.A new Introduction by
Ben B. Judd, Jr., PhD, the former chair of the
University of New Haven Department of Marketing
and International Business, provides thought-provo
king insights into the catalog's importance to
rural America and the recent downfall of the
retail giant.
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