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BESTSELLER
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Opening Weekend An Insider's Look at Marketing
Hollywood's Hits and Flops
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Weekend An Insider's Look at Marketing
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Opening Weekend An Insider's Look at Marketing
Hollywood's Hits and Flops
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Description
In a world where movie marketers are the stars of
the story, Opening Weekend An Insider's Look at
Marketing Hollywood's Hits and Flops recounts Jim
Fredrick8217sjourney through the realm of movie
marketing. Fredrick offers readers exclusive
access to behind-the-scenes anecdotes and
firsthand accounts of working with studio
executives and navigating relationships with
famous movie stars and directors.After starting
his career in 1983 as a trailer editor and
producer at famed advertising boutique Intralink,
Jim Fredrick went on to serve as president of
marketing at Castle Rock Entertainment senior
vice-president of creative advertising at Warner
Bros. and executive vice-president of marketing
at Sony Screen Gems. In 2011, he founded his own
company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years,
Fredrick8217sroles as a trailer maker
and studio executive allowed him to craft
advertising campaigns for a range of movies, from
such iconic cinematic gems as The Shawshank
Redemption to the widely beloved Harry
Potter franchise, to commercial failures like The
Adventures of Pluto Nash and Fired Up!
Opening Weekend explores the intricacies of the
lesser-known business of film distribution
and marketing, unraveling the complex mechanisms
through which movies are sold to discriminating
audiences. Replete with triumphs, setbacks, and
the relentless spirit that drives the creation
and promotion of cinematic masterpieces, Opening
Weekend promises an enthralling glimpse into the
previously untold world of Hollywood movies.