(DOWNLOAD) In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Food

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In Search of the Wild Tofurky How a Business
Misfit Pioneered Plant-Based Foods Before They
Were Cool
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In Search of the Wild Tofurky How a Business
Misfit Pioneered Plant-Based Foods Before They
Were Cool
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Description
From treehouse dream to global brand,
Tofurky8217sFounder and Chairman shares
his story of selling millions of plant-based food
products without selling out. Success doesn8217t
happen overnight. Except for Seth Tibbott, to
whom it does8213bu only after fifteen years of
intrepid failure. In Search of the Wild Tofurky
tells the triumphant tale of how a self-described
hippie with no business training but plenty of
enterprising goals grew a 2,500 startup into a
global brand and ushered in a plant-based foods
renaissance along the way. Tibbott took home a
grand total of 31,000 in his first nine years of
striving to bring to the people a nearly unknown
soy product8213tepeh8213heknew in his gut
was revolutionarily tasty. He eschewed a
buttoned-up lifestyle and resided in tipis,
trailers, and a treehouse rented workspace to
piano-repairing circus clowns and even briefly
counted the infamous Rajneeshees as clients.
Tibbott was never one to chase the money or try
to fit in. Instead, he built a business that fit
him. Thus Tibbott discovered the
8220seret sauce8221ingredients that took his
now-international brand from fameless to fame-ish
to famous bootstrapping, building business
intuition, and staying true to his belief in
eco- friendly practices. In Search of the Wild
Tofurky proves that a good idea can change
the world and make money, no matter the naysayers
or the sometimes harsh twists and turns of the
unconventional path. Look no further for a
delightfully unexpected 100 million story of hope
and hustle.