Conversion Rate Optimization Course training in Hyderabad

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Conversion Rate Optimization (CRO) Course
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What is CRO

• The process of increasing the percentage of
  website visitors who take a desired action.
• Enhances user experience, increases ROI, and
  drives business growth.

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Why CRO Matters

• Key BenefitsImproved user experience
• Increased revenue
• Better customer insights
• Enhanced marketing effectiveness

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Key Concepts in CRO

• Conversion Rate Definition and formula
  (Conversions/Total Visitors) x 100
• A/B Testing Comparing two versions of a webpage
  to see which one performs better
• Multivariate Testing Testing multiple variables
  to understand their impact on conversions
• User Experience (UX) The overall experience a
  user has with a website

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CRO Process Overview

• Steps in the CRO ProcessResearch and Data
  Analysis
• Hypothesis Formulation
• Testing and Experimentation
• Analysis and Insights
• Implementation of Changes
• Continuous Optimization

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Testing and Experimentation

• A/B Testing
• How to set up an A/B test
• Tools Optimizely, VWO, Google Optimize
• Multivariate Testing
• When to use it
• Examples of multivariate tests