COURSE IN DIGITAL MARKETING

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Digital
MARKETING
CREATED BY BIKRAM GHOSH
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Advance SEO Course
Session 1 Introduction to SEO Introduction of
SEO and Benefits Types of SEO SEO For APP and
Website Search Engine Spider Search Engine
Basics Major Search Engines Top SEO blogs Web
Ranking Back links and its important
Extension Important Web Browser Important SEO
Tools Domain and Page Authority
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Introduction to SEO
SEOshort for search engine optimizationis about
helping search engines understand your content,
and helping users find your site and make a
decision about whether they should visit your
site through a search engine.
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TYPES OF SEO

• On-page SEO Anything on your web pages, such as
  blogs, product copy, and web copy
• Off-page SEO Anything that happens away from
  your website that helps with your SEO strategy,
  such as backlinks
• Technical SEO Anything technical undertaken to
  improve search rankings, such as site indexing to
  help bot crawling

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SEO
Mobile SEO works by optimizing your website and
app to rank higher in search engine results on
mobile devices. It involves making your site
mobile-friendly, using responsive design, and
focusing on mobile-specific keywords. Mobile SEO
aims to improve visibility and provide a better
user experience.
FOR APPS AND WEBSITES
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A web crawler, or spider, is a type of bot that
is typically operated by search engines like
Google and Bing. Their purpose is to index the
content of websites all across the Internet so
that those websites can appear in search engine
results.
Search Engine Spider
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Search engines work by crawling hundreds of
billions of pages using their own web crawlers.
These web crawlers are commonly referred to as
search engine bots or spiders. A search engine
navigates the web by downloading web pages and
following links on these pages to discover new
pages that have been made available.
Search Engine Basics
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• Top Search Engines
• Google.
• Bing.
• Yahoo!
• Yandex.
• DuckDuckGo.
• Baidu.
• Ask.com.
• Naver.

Major Search Engines
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• Search Engine Land
• Search Engine Journal
• Search Engine Roundtable
• Moz
• Marie Haynes
• Builtvisible
• Backlinko
• Screaming Frog
• Google Search Central Blog
• Semrush Blog

Top SEO blogs
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• Ahrefs Blog
• tldr Marketing
• Content Marketing Institute
• Brodie Clark SEO Blog
• Mangools Blog
• Yoast SEO Blog
• Search Engine Watch
• Neil Patel's Blog

Top Blogs in 2024
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Web Ranking
TRENDS
www.google.com www.youtube.com www.facebook.com ww
w.instagram.com www.twiter.com www.baidu.com www.w
ekipedia.org www.yendru.ex www.whatshapp.com www.a
mazone.com www.redhit.com yahoo.co.jp
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A backlink is a link or connection from one
website to another. It allows a person to click a
link on a website or search engine that will take
them to your website to view your content, blog
posts, etc. Backlinks are an essential component
of SEO (search engine optimization). Backlinks
are the cornerstones of website authority and
credibility in the eyes of search engines. They
are basically votes from other websites. Each of
these votes tells search engines This content
is valuable, credible and useful. So the more of
these votes you have, the higher your site will
rank in Google and other search engines.
Back links and its important Extension
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Ahrefs SEO Moz Link Explorer Majestic Backlink
Analyzer SEMrush Backlink Analytics Ubersuggest Wo
oRank Analysizer Nija Out Reach
Lite Scraper Outreach User Agent switcher Link
Grabber Link Clump Link Miner Last Pass Insert
Snippet Areo Leads
Back links and its important Extension
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Google Chrome Mozilla Firefox Microsoft
Edge Safari Opera Brave Vivaldi Internet
Explorer Tor Browser UC Browser Avast Secure
Browser Chromium DuckDuckGo Dolphin
Browser Ghost Browser Maxthon QQ Samsung
Internet
IMPORTANT WEB BROWSER
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IMPORTANT SEO TOOLS
Google Trends Google Keyword Planner Ahrefs Keywor
d Explorer Moz bar Screaming Frog Google Search
Console Slick plane Site map builder Bing Web
Master Google Analytics 4
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DOMAIN AND PAGE AUTHORITY
DA is calculated by evaluating multiple factors,
including the total number of links and linking
root domains, into a single score. This score can
be used to compare websites or track a website's
ranking strength over time. A good DA score is
considered to be above 50, and anything above 65
is considered excellent. A strong DA score is
important because it shows how strong a website's
backlink profile is, which can help predict how
well it will rank on Google. PA is determined
using a 100-point logarithmic scale, and is
calculated using factors such as link power,
organic traffic, and whether the page has organic
rankings on search engine results pages (SERPs).
A higher PA score indicates that it will be
easier for a page to rank, and can help drive
traffic to a website, improve brand awareness,
and increase the website's conversion rate.
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