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Description
Health Care Market Strategy From Planning to
Action, Fourth Edition, a standard reference for
over 15 years, bridges the gap between
marketing theory and implementation by showing
you, step-by-step, how to develop and execute
successful marketing strategies using appropriate
tactics. Put the concepts you learned in
introductory marketing courses into action using
the authors8217 own unique model8213called the
strategy/action match8213from which you will
learn how to determine exactly which tactics to
employ in a variety of settings.In this new
edition, you8217ll also discover the
latest practical applications for strategy
development, the marketing planning process,
challenges of a competitive marketplace, vision,
and other critical aspects of health care
marketing. The Fourth Edition also examines
new health care delivery models, increasing
competition, foreign competitors, and health care
reform. Students will come away with a clear
understanding of the link between the board room
and its connection to tactics in the
marketing division. The authors provide models
and methods to help organizations discuss and
create clear and precise visions for their
organizations.The new edition also includes
expanded Appendices that present a clear picture
of what a typical market plan should look like.
3
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Action Free READ MAGAZINE
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Description
Health Care Market Strategy From Planning to
Action, Fourth Edition, a standard reference for
over 15 years, bridges the gap between marketing
theory and implementation by showing you,
step-by-step, how to develop and execute
successful marketing strategies using appropriate
tactics. Put the concepts you learned in
introductory marketing courses into action using
the authors8217 own unique model8213called the
strategy/action match8213from which you will
learn how to determine exactly which tactics to
employ in a variety of settings.In this new
edition, you8217ll also discover the latest
practical applications for strategy development,
the marketing planning process, challenges of a
competitive marketplace, vision, and other
critical aspects of health care marketing. The
Fourth Edition also examines new health care
delivery models, increasing competition, foreign
competitors, and health care reform. Students
will come away with a clear understanding of the
link between the board room and its connection to
tactics in the marketing division. The authors
provide models and methods to help organizations
discuss and create clear and precise visions for
their organizations.The new edition also includes
expanded Appendices that present a clear picture
of what a typical market plan should look like.
6
Download Health Care Market Strategy From
Planning to Action Free