Discover Kerala: The Interplay Between Tourism and Economic Growth

1
Welcome To IBEF  
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2
Keralas Secrets A Detailed Overview of Tourism,
Economic Growth, and Agriculture
3
Introduction to Kerala

• Known as "God's Own Country"
• Located in the southwestern region of India
• Famous for its backwaters, beaches, and hill
  stations
• High literacy rate and quality healthcare
• Strong cultural heritage and festivals

4
Overview of Kerala's Economy

• Diversified economy with agriculture, tourism,
  and services.
• The economy of Kerala benefits from major
  contributions from the IT sector.
• Significant remittances from the expatriate
  community.
• Emerging hub for start-ups and entrepreneurship.
• Focus on sustainable and inclusive growth.

5
GDP of Kerala

• GSDP of kerala growth rate of 6.49 in 2019-20
• Per capita GSDP higher than the national average
• Major sectors services, industry, and
  agriculture
• Increasing focus on renewable energy and green
  initiatives
• Strategic investments in infrastructure and
  education

6
Tourism in Kerala

• Over 10 million domestic tourists annually 
• Popular destinations in Tourism in Kerala include
  Munnar, Alappuzha, Kochi, and Wayanad.
• Strong eco-tourism initiatives and responsible
  tourism practices 
• Ayurveda and wellness tourism as key attractions 
• Host to various cultural and arts festivals 

7
Major Tourist Attractions

• Tourism in Kerala attracts over 10 million
  domestic tourists annually.
• Popular destinations Munnar, Alappuzha, Kochi,
  Wayanad.
• Kerala Tourism promotes strong eco-tourism
  initiatives and responsible tourism practices.
• Hill stations Munnar and Wayanad.
• Beaches Kovalam, Varkala, and Marari.
• Wildlife sanctuaries Periyar and Wayanad
  Wildlife Sanctuary.
• Historical sites Fort Kochi and Bekal Fort.

8
Kerala's Agriculture Sector

• Major crops in agriculture in Kerala coconut,
  rubber, tea, coffee, and spices.
• Innovative farming techniques and organic
  farming 
• Strong cooperative movement (e.g., Kerala's
  cooperative banks) 
• Leading producer of black pepper and natural
  rubber 
• Government initiatives to support farmers in
  agriculture in Kerala.

9
Key Agricultural Products

• Coconut Largest producer in India
• Rubber Significant contribution to national
  production
• Tea and Coffee Renowned for high-quality
  plantations
• Spices Cardamom, black pepper, turmeric, and
  ginger
• Paddy Fields Traditional rice cultivation areas

10
Industrial Development in Kerala

• Focus on knowledge-based industries in kerala and
  IT parks
• Major industrial hubs Kochi, Thiruvananthapuram,
  and Kozhikode
• Growth in biotechnology, pharmaceuticals, and
  electronics
• Strategic location with international ports and
  airports
• Supportive government policies for industrial
  growth

11
IT and Services Sector

• Technopark in Thiruvananthapuram Largest IT park
  in India
• Info park in Kochi Major IT and business hub
• High literacy rate and skilled workforce
• Growth in e-governance and digital initiatives
• Rising start-up ecosystem with global recognition

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Renewable Energy Initiatives

• Focus on solar, wind, and hydropower projects
• Government incentives for green energy
  investments
• Community-based renewable energy projects
• Solar energy initiatives in rural and urban areas
• Commitment to achieving carbon neutrality

13
Education and Healthcare

• High literacy rate Over 96
• Strong public and private education institutions
• Advanced healthcare facilities and medical
  tourism
• Emphasis on higher education and research
• Government programs for skill development and
  training

14
Cultural Heritage and Festivals

• Rich tradition of dance forms Kathakali,
  Mohiniyattam
• Celebrations of Onam, Vishu, and Thrissur Pooram
• Kerala Kalamandalam Premier center for classical
  arts
• Traditional music and theater performances
• Craftsmanship in handloom, coir, and handicraft

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Challenges and Opportunities

• Need for infrastructure modernization
• Balancing economic growth with environmental
  conservation
• Addressing unemployment and underemployment
• Enhancing global competitiveness of local
  industries
• Leveraging tourism potential for sustainable
  development

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Conclusion and Future Outlook

• Strong foundation for continued economic growth.
• Opportunities in tourism, agriculture, and IT
  sectors.
• Government commitment to inclusive and
  sustainable development.
• Vision for a green and digitally empowered
  Kerala.
• Collaborative efforts to achieve holistic
  development.
• Emphasis on enhancing the GDP of Kerala through
  diverse sectors.

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