digital marketing course by teacherdadaplus

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DIGITAL MARKETING
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WHAT IS DIGITAL
MARKETING?
Digital marketing is the marketing of products or
services using digital technologies on the
Internet, through mobile phone Apps, display
advertising, and any other digital mediums.
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• Objectives of Digital Marketing

• ?Increase direct sales
• ?Improve conversion rate
• ?Percentage of return visitors
• ?Organic traffic volume
• Reduce bounce rate

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Advantages of Digital Marketing
Global Reach Lowers Cost Measurable results
Personalisation Openness Social Currency Improved
conversion rates
? ? ? ? ? ? ?
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• Disadvantages of Digital Marketing

• Skills and Training
• Time Consuming
• High Competition
• Complaints and Feedback
• Security and Privacy issues

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(No Transcript)
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Contents of Digital Marketing

• Search Engine
• Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Email Marketing

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Search Engine Optimization
Search engine optimization is method of
strategies, techniques and tactics used to
increase the amount of visitors (traffic) to a
website by obtaining a high-ranking placement in
the search results page of a search engine (SERP)
- including Google, Bing, Yahoo and other search
engines.
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CONTENT MARKETING
Content marketing is the marketing and business
process for creating and distributing relevant
and valuable content to attract, acquire, and
engage a clearly defined and understood target
audience - with the objective of driving
profitable customer action.
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SOCIAL MEDIA
MARKETING
Social media marketing (SMM) is the use of social
media websites and social networks to market a
company's products and services. Social media
marketing provides companies with a way to reach
new customers and engage with existing customers
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PAY PER
CLICK
Pay-per-click (PPC), also known as cost per click
(CPC), is an internet advertising model used to
drive traffic to websites, in which an advertiser
pays a publisher when the ad is clicked.
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AFFILIATE
MARKETING
A way for a company to sell its products by
signing up individuals or companies
("affiliates") who market the company's products
for a commission. ? Affiliate
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EMAIL
MARKETING
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense, every
email sent to a potential or current customer
could be considered email marketing.
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Te cherDadaPlus

• If you want to learn digital marketing, then join
  our DIGITAL MARKETING COURSE

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THANK
YOU!