Video: Enhancing Brand Social Media Presence

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How Can Video Improve Your Brands Social Media
Presence?
Video stands out because it doesnt tell,
instead it shows. No wonder social media
corporate video is becoming a staple in any
brands marketing strategy. And there are plenty
of platforms where social media videos to capture
your potential customers, with YouTube,
Instagram reels, TikTok, and Facebook stories
being just a few.
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The majority of marketers understand the value of
video and the ways it can leverage relatively
low cost content while upping engagement and
conversions. But despite all these
well-documented benefits, video still remains
underutilised as a social media marketing tool
by many businesses. If youre a brand whos
still undecided about whether to join the 93 of
social media marketers who claim that social
media video is a vital component of their
marketing strategy, this blog is for you. In
this blog, well share statistics and tips about
social media video to make you more confident
about switching to video for your social
presence, and help you become more confident
about incorporating it into your social media
strategy. Well also give you easy-to-use tips
for understanding why, how, and when to use this
format. Revealing statistics on social media
corporate video for marketers
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• 93 of brands have acquired new customers via
  social media corporate videos
• 73 of businesses report getting customers from
  an Instagram Story
• Video also gets mentioned as the most effective
  type of social content by 25 of digital
  marketers
• 79 of marketers are posting videos on Facebook
  regularly
• Half of social media users say they have
  purchased a product or service after visiting a
  brands website after watching it featured on
  Instagram Stories
• Half of social media users also claim they prefer
  video over other types of social content
• 74 of social media users are active users of
  YouTube
• 85 of social media users report that they want
  more videos from brands
• Video easily tops the list of the most effective
  content when it comes to hitting your engagement
  goals online. If you want to stand out on social
  media, you have no choice but to make video an
  important part of your social media marketing
  strategy.
• Tips on aligning your social media marketing
  strategy with video to drive sales
• Set social media goals for visual content. This
  is very important, as this one step will drive
  real business growth. This also allows you to
  decide what video content to post on social
  channels and, more importantly, which metrics to
  track. For example, if you are trying to attract
  new customers, your social media corporate
  videos need to create more awareness, and the
  metrics you need to track are followers and
  growth.
• Be very clear about your ideal customer. Youll
  attract the attention of many different types of
  people when youre starting off on social media,
  but zoom into the types of customers your
  product or service is built for. Understand their
  pain points, challenges, and aspirations, and
  make videos that they will find extremely
  helpful.
• Share more video content across a number of
  social media platforms to find your ideal
  audience. Remember, your target customer can be
  on any social media platform, and its your job
  to find them.
• Use all the full variety of visual presentation
  options on social media channels like Instagram
  stories, Facebook live, reels, posts, etc,
  instead of pigeonholing
• your brand into just one option. This doesnt
  mean you have to be on all channels
  simultaneously. Use your channels according to
  your social media goals.
• Use social media channels strategically. Twitter,
  for example, is great for making a brand
  announcement. Instagram is great for showcasing
  your services and

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• product line. Figure out your social media
  strategy first, then get onto the next step of
  conceptualizing the visual content.
• Make social media corporate videos that convey
  the primary message within the first three
  seconds. These types of videos create a 13
  increase in overall metrics.
• Always add captions to videos, as most users
  prefer watching videos on mute. This is also an
  intelligent way to create SEO optimization.
• Track the performance of all your social media
  content, including videos, against your goals.
  Recalibrate your social media video strategy
  accordingly. For example, what marketing teams
  should be focused on is tracking which kind of
  video content resonates with the target
  customers, and then fine-tuning marketing
  strategies according to reliable data.
• Track the engagement of your social media video
  content, and note the optimal frequency, days
  and times when your target customers are most
  active and engaging with your content. Try to
  post on the same days on a regular basis to
  drive organic growth. For example, ideally you
  should post on Facebook about seven times a
  week. On Twitter, though, you should post no more
  than three tweets per day.
• You can utilise online tools to easily analyse
  performance. For example, built-in social media
  business tools on social media platforms are
  extremely helpful and can often do much of the
  work you may pay a third-party app to do.
• Be regular in your posting. Create a video
  content calendar a month ahead and post on set
  days.
• Always evaluate your competition. Check out what
  theyre doing successfully
• while posting videos on social media, and what
  platforms theyre using. The best approach is to
  get inspired by the weaknesses of your top three
  competitors and use these to inform your own
  strategy.
• A tip to improve engagement is posting surveys
  and questions, and asking for feedback. Social
  listening is absolutely essential for reaching
  your engagement goals.
• Finally
• Social media is the place where your potential
  customers are going to learn more about your
  brand, research, and make a decision to buy a
  product or service. So make sure your social
  media strategy includes great video content,
  whether thats product-focussed videos, safety
  videos, problem-solving videos, promo videos,
  explainer videos, how-to videos, testimonial
  videos, trending videos, videos showcasing your
  value propositions, services, advantages etc.

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Read more about workplace safety video production
https//studio52.tv/blog/tips-for-making-effectiv
e-workplace-safety-videos/
here-
Studio 52 are pioneers in producing
high-performing social media corporate videos
that take your brand to new levels of attention
and engagement. Your future customers are
clamouring for more video content from your brand
and the time to act on plugging this vital gap
in your social media marketing strategy is
now. Click here for a free social media
corporate video production consultation. FAQs Wh
at kind of video performs best on
Facebook? Facebook videos that are square in
shape get 35 more views. This kind of video also
works much better than landscape videos in
garnering likes and engagement. Is it important
to post video on all social media channels to
drive business growth? No, its not. What has to
be kept in mind is what your goals are, and where
your ideal potential customers are hanging out
online.