Google Ditches Third-Party (3P) Cookie Phaseout

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GOOGLE DITCHES THIRD-PARTY (3P) COOKIE PHASEOUT
Presented By Martechcube
Article 2024
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INTRODUCTION
After months of discussion, Google has finally
decided to keep the third-party cookies (3PC) in
its Chrome browsers. In a recent announcement by
Google, it was announced that it wont be
deprecating third-party cookies, but its
introducing a new experience in Chrome that
lets users make an informed preference across
their web browsing, which they can adjust at any
time.
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WHATS NEXT?
This evolution has been completely overhauled,
allowing both B2C and B2B marketers to make
gradual adaptations. However, as marketers
embrace Googles third-party cookies as a
permanent solution, they will use this time to
innovate and adapt rather than simply maintain
sorting out relevant datasets.
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