MARKETING TRANSFORMATION THAT DRIVES HYPERGROWTH IN B2B SCALEUPS

1
29-30 APRIL 2025 HILTON LONDON TOWER BRIDGE
MARKETING TRANSFORMATION THAT DRIVES
HYPERGROWTH IN B2B SCALEUPS
This event brings together experience, knowledge
and insights to address the people, process,
technological, strategic and tactical challenges
faced by marketing functions in B2B early phase
scaleups.
THE EVENT IN NUMBERS delegates 0 speakers 0 sele
cted vendors 0 networking events 0 Who is this
event for?
2
Strategic Track Marketing leaders, CEOs,
Founders, Sales leaders, Marketing Consultants,
Change Managers, Investors and all who need
to explore successful strategies for
transforming marketing functions from eager
startups into scalable, resilient, high- growth
and high-performing teams.
Technical Track Marketers, growth hackers,
lead-gen professionals, demand-gen
professionals, and all under pressure to deliver
leads, awareness, and market penetration.
Expecting rapid or hyper-growth when the
underlying tools and processes are inappropriate
brings enormous stress and pressure. This track
will show the light at the end of the tunnel and
the roadmap to get there.
3
Why Exhibit CONNECTING MARKETING SOLUTIONS WITH
TEAMS WHO NEED THEM URGENTLY Showcase your
solutions to marketing leaders and teams from
early-phase B2B scaleups who need help building
robust, scalable systems and solutions. Agenda
at a Glance Day 1 Strategic Track Technical
Track Registration opens. Coffee and continental
breakfast are available. Keynote Understanding
board requirements Understanding your
customers Creating a realistic strategy that will
achieve hypergrowth Connecting with your ideal
audience in their moment of need Coffee and
Networking Break Building a high-performing
team Them, not us - a customer-first
mindset Lunch Critical KPIs and managing
expectations Data as a critical part of marketing
Building integrated plans Data insight, analysis
and action
4
Coffee and Networking Break How to react when
things dont go to plan Email marketing for
success in 2025 EXHIBIT DRINKS RECEPTION
HYPERGROWTH EVENING PARTY Day 2 Strategic
Track Technical Track Registration opens. Coffee
and continental breakfast are available.
Keynote Data and reporting - what and why Social
media in the B2B arena The process between
marketing and sales Getting the actions you want
- CTAs Coffee and Networking Break Building
awesome relationships with sales Analysing your
campaigns Lunch How to pivot strategy
quickly Core marketing systems v integrated
martech stacks Early warning signs of stress and
success Planning and scheduling tools Coffee and
Networking Break Bringing the board with
you Personalisation done right and the ROI it
brings EXHIBIT DRINKS RECEPTION Wrap PARTY
Time after time, I see marketing teams in this
phase of business go through the same challenges
and stresses. The chance to get together and
understand that these issues are fairly common
and that there are proven ways to get through
them successfully is so exciting. I cant wait to
get stuck in! Nigel Linton-Fielding Digital
Marketing and Digital Operations
5
The process of taking a business from its first
investment to rapid growth can be traumatic. It's
crucial for everyone involvedboard members,
executives, and marketing teamsto be on the same
page. The key to achieving scalable
hypergrowth is creating achievable plans, built
on solid reality and technology, underscored
by excellent peoplemuch easier said than done!
Our peer group desperately needs to come
together to share stories, learn from each
others successes and mistakes, and discuss case
studies. Lorna Crowley Fractional Chief Marketing
Officer Contact us Connect with us
Instagram X-twitter Linkedin-in Facbook-f