Key Social Media Video Content Styles - Studio52

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The Six Fundamental Content Styles for Social
Media Corporate Video Production

• Social Media Corporate Video are high-performing,
  informative and most importantly your target
  groups love them. Theyre excellent at making
  information both attractive and accessible.
• They also make the boring corporate bits (the nut
  and bolts of your business) easy on the eye and
  the brain.
• Here are a few stats that should make marketing
  team more enthusiastic about incorporating
  social media videos into your marketing strategy
  to lower costs and boost brand performance
• 93 of marketers say video is a major part of
  their social media marketing strategy
• 1 billion hours of YouTube videos are watched
  every single day
• 93 of brands say they have acquired a new
  customer from social media corporate videos

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• And 84 of consumers say theyve made a purchase
  after watching a brands video.
• These stats only prove whats fairly evident
  marketing via social media corporate videos has
  become really big in the past couple of years,
  and if youre not leveraging it right, you may
  be completely behind the curve.
• With the average internet user spending less and
  less time watching each individual piece of
  content, you want to serve them something that
  catches their attention and entices them to keep
  watching.

How do you do this? By playing with different
styles of social media video and, of course, by
uploading awesomely produced and packaged videos
to your social media pages consistently. In
this blog, well help you get up to speed with
some different styles of social media corporate
videos, which you can then leverage for your
businesss growth and expansion. What exactly
are corporate videos? A corporate video is
essentially a piece of video content commissioned
by a business, company and/or organisation for
specific sales and marketing purposes. It
includes advertising content designed for
digital channels such as websites and social
media, but it can also be used for sales
meetings and exhibitions.
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There are all sorts of social media corporate
video production formats. Sometimes producing a
corporate video can be really simple and easy to
do, such as filming a video interview with an
expert from your company or regarding your
products. Or it can be more complicated, such as
filming actors on a set or producing animated
video.
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How do social media corporate videos help your
business? Video content has a lot of credibility.
Social media corporate videos help bring in more
revenue for your company by driving more traffic
to your website and better views for the
corporate videos you post on social media. A tip
that works every time you begin to brainstorm a
social media corporate video is to think about
whether it helps to solve a problem for your
viewer. At Studio 52 we always look at the
problem that the social media video proposes to
solve first, and then we work backwards from
there to create the video idea. While planning a
social media corporate video we look very
carefully at the messaging that needs to be
communicated to the target audience is the video
promoting a business or brand, raising awareness
about specific products and services, or sharing
some good news or recent accolades from the
business? Once we have this important detail in
mind, we start looking at the treatment or style
of corporate video production to use.
Here are a few different styles of social media
corporate video production that can be used for
social media corporate video production.
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Social media corporate video An
Introduction Some of the most prominent types of
video content on online media include explainer
videos, educational videos, tutorial videos,
video testimonials, behind-the-scenes videos,
animated videos, promo videos, stop-motion
videos, how-to videos and social media
videos. Related reading Find out more about
making a perfect promo video here- 8 Types of
Promo Videos that bring you the best
results Social media corporate videos can be
produced in a variety of styles- they can be
stationary, have movement, they can explain
concepts, or help you see whats happening
behind the scenes. They can be conceptualised for
different purposes to train, entertain, build
a brand, or attain much more. This makes social
media corporate videos the quintessential Jack of
all trades! And this is the main reason brands
are making a beeline to outsource social media
corporate video production to companies like
Studio 52. Six corporate video production styles
for social media channels Social media corporate
video production has to be wedded to a style that
suits the objective of the video and the target
customer.
Choose from Six Dynamic Video Styles to Connect
and Convert Your Social Media Audience. Improve
Your Brand Story!
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These are six time-tested styles of social media
corporate videos that a brand like yours can
choose to script your brands visual social media
story 1. Inspiring
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• This style weighs in on real people with real
  stories. It is usually motivational in tone and
  the content is honest and relatable.
• The objectives of this format can serve are
  diverse too. You can use it to generate funds,
  raise awareness, drive social change, or even
  sell a product or service.
• Benetton is a brand that comes to mind when we
  think about inspiring social media video
  content.
• Humorous
• Humour and satire are kings where online content
  is concerned. Statistics reveal that most people
  on social media watch videos that make them
  laugh.
• You can choose this style of social media video
  production to provide information about your
  brand, promote awareness about your offerings and
  much more, as this type of content is the most
  shared on social media.
• Epic
• This type of video content leverages the emotions
  of excitement to engage and sell. Its usually
  big on production values and impressive in visual
  style.
• BMW is a brand that we associate with this style.
  Their storytelling is powerful and video
  production effortless and classy.
• Trendy
• This format is about following the trends. Most
  jewellery brands use this format for their
  social media video marketing.

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This style is used for brands that target a
younger audience. There are multiple ways of
doing this, like using influencer videos to sell
your product or service. Most fashion brands use
this style. 6. Traditional This style leverages
the power of a simple video to educate the target
audience about the brands products and
services. With a well-executed and well-planned
treatment, this plain format can really
work. Slack is a brand that comes into mind when
we talk about traditional, informational social
media videos. Final Thoughts The quality of
social media corporate video is absolutely vital
to upping engagement and revenues. You should
also be conscious of whether the corporate video
production style fits your brand persona. This
means that if you are a traditional brand, your
social media visual content should be aligned
with the brand persona. This is where Studio 52
comes in. We have mastered the art of social
media corporate video production using the best
equipment, talent and resources. We understand
your brand persona and sculpt social media video
content aligned to it to position your brand
correctly. Read more about us Studio52
Featured as one of the Top Video Production
Companies in Dubai 2022 FAQs What is the best
length for a social media video?
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Your social media video should not exceed two
minutes. Remember, the shorter the video, the
higher the engagement. Is it essential to
caption social media videos? Yes, absolutely. 85
of videos on Facebook are watched on mute, so do
add captions. This will also help you rank
better on SERPs for a higher SEO ranking.
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Captivating Corporate Videos. Stand Out in the
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