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Sports Marketing International Student Edition
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Sports Marketing International Student Edition
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Description
Highly practical and engaging, Sports Marketing
equips students with the skills, techniques, and
tools they need to be successful marketers in any
sporting environment.The book combines scholarly
theory with the perspectives of those who have
been actively involved in the sports business. A
worldwide range of examples from all levels of
sports, as well as insider expertise, strongly
ties classroom learning to real-world practice,
and assures students that the theory is relevant.
New material includes8226Expanded coverage
of marketing analytics and the use of
market-driven tactics showing students how to
strengthen customer relationships and maximize
profits8226Greater attention to the impact of
new technologies on customer relationships, such
as social media, content marketing,
ticketing strategies, and eSports, ensuring
students are exposed to the latest advancements
in marketing for sports8226A stronger global
focus throughout the book, including several new
cases from outside the U.S., as well as coverage
of international sporting organizations, such as
FIFA and the ever popular English Premier
League8226Six new quotYouMake the
Callquotshort cases to offer opportunities for
analysis and decision making in sectors of sports
marketing including sports media, experiential
events, and eSportsThese popular quotYouMake the
Callquotcases and review questions stimulate
lively classroom discussion, while chapter
summaries and a glossary further support
learning. Sports Marketing will give students of
sports marketing and management a firm grasp of
the ins and outs of working in sports.