Market your construction via Timelapse Progress Videos | Construction Timelapse Monitoring System

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Market your construction via Timelapse Progress
Videos Construction Timelapse Monitoring System
Your construction company prides itself on
innovative and unique building design. Thats why
it is important to show your potential clients
that your services exceed those of the
competition. A construction timelapse camera
video can not only demonstrate your companys
ability to create spectacular building
achievements but also show how effective and
efficient your team is at getting the job
done. According to Time magazine, the average
attention span is now 8 seconds. This means
videos have to grab a viewers attention faster
and hook them to ensure they watch until the end.
Timelapse progress videos allow you to show an
entire project in moments and engage your
audience in a timely and efficient way, making it
a dynamic and easy to share marketing
tool. Timelapse videos also allow remote or
offsite workers to see the progress of a
construction project without having to visit the
site. This is an effective tool for project
managers and investors who need to know the
status of their project 24/7.
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Keep reading to learn how you can utilize
timelapse videography to market and grow your
business. What is a construction timelapse
video? Most major construction companies utilize
timelapse video techniques to track the progress
of projects. The videos begin from the moment the
first shovel is put in the ground and end with
final clean up. The timelapse camera runs on a
schedule making sure to capture the entire
construction process. The footage is then taken
and used to create timelapse videos that reflect
the various stages of construction. These videos
make a stunning marketing tool that can be used
on your company website and social media. To help
boost your presence on Google, videos can be
broken down into specific segments to allow for
multiple video uploads, generating a broader
traffic stream to your business and improving SEO
performance. It also creates marketing
opportunities with partners who will share your
video to highlight their success too, increasing
traffic to your website and increasing your
market reach. TimeLapse Video Benefits The
success of platforms like YouTube and TikTok have
shown that the best way to reach potential
customers is through video. Video has the power
to drive business to your website and other
social media platforms. Timelapse videos also
benefit companies in other ways such as Public
Relations Value- By creating content that can
easily be shared among other platforms and with
media outlets, you are taking the work out of
telling your store for stakeholders. Timelapse
videos help build a presence for your business
and create new opportunities to interact with
potential clients, giving them a visual
representation of your companys expertise and
professionalism. It also allows you to create
content without having to spend a large budget on
advertising and marketing campaigns.
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Gain New Business- Timelapse videos let potential
clients see what your company can do for them.
According to Hubspot, 86 of video marketers say
video has generated leads. Additionally, 81 of
marketers feel that video has a direct impact on
sales. While 94 of marketers believe videos have
increased user understanding of their services. A
timelapse video becomes a visual representation
of client testimonials and case studies that take
recommendations off the page and put it on the
screen. Content Creation- Any marketing team
will tell you that you need diverse marketing
content to maximize customer engagement.
Timelapse videos create multi-level marketing
opportunities, by allowing creators to customize
the footage to specific content tools. This is a
major component in increasing SEO ranking with
video content becoming one of the major drivers
in digital marketing. Simply put, pages without
videos will rank lower than pages with video
content.
Industry and community engagement- A construction
project creates unique community challenges such
as noise pollution, dust and traffic disruption.
These inconveniences will have benefits in the
long run. Thats why a timelapse video makes a
great community engagement tool to demonstrate
the positive impact your project will have on the
community over time. Unlike walkthrough videos
which capture a limited amount of time, a
timelapse video captures the entire construction
process from start to finish. Not only are you
building bridges within the community for future
building projects, but are also doing so for
industry partners who will feel confident working
with your team again in the future. Letting your
stakeholders see how they have been a part of
community building will create new opportunities
for future partnerships.
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Team Engagement- Your sales team could be spread
out across the world. A timelapse video creates a
marketing tool they can use to tell your story
anywhere in the world. A polished timelapse video
is an effective presentation tool allowing
potential clients to see your achievements and
address any concerns they may have about
timelines or logistics. Your sales team can
answer questions on the spot with visual evidence
to back up your companys achievements. Ongoing
Client Engagement- The recent pandemic has made
video communication even more important.
Timelapse videos allow you to keep your clients
up to date on construction project progress.
Provide your clients with timelapse videos of
particular elements of your project as well as an
overview of the entire construction sites
progress. This results-focused approach to client
information will build trust and open
communication lines. Pivoting To The Times-
According to Forbes magazine, consumer video
usage has climbed by 96 during the pandemic.
This means it is critical to have video content
that is engaging to break through the clutter of
other visual content on the internet from your
competitors. A timelapse video that is on
brand and provides viewers with the information
they need and lets them know that your company is
getting the job done no matter what unpredictable
events may occur. Also Read- Why Construction
Site Monitoring is Important
When To Use A TimeLapse Video?
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• Construction site timelapse videos are the
  perfect way to showcase how a construction
  project comes together. But what areas of your
  project should you focus on? Here are a few
  suggestions on elements of your construction
  project that could be featured in a timelapse
  video
• Overall project Set up a camera on a crane and
  let it capture the entire construction project.
• Room construction Highlight particular areas of
  a building such as important rooms or spaces to
  demonstrate how they were constructed.
• Building features Does the project you are
  building include pools, fountains, parking
  garages or other large scale features? Set up a
  timelapse camera to showcase how these project
  elements were constructed.
• Roofs Large scale projects such as malls,
  stadiums or civic buildings often have roof
  features that are just as impressive as the rest
  of the building. Use a timelapse camera to
  capture how the roof was formed and built.

How To Do A TimeLapse Video Are you ready to
begin creating your timelapse video? Construction
sites present a host of unique visual
opportunities that allow you to create impressive
and engaging videos. During the planning stages
there are several elements to keep in mind to
ensure you are creating professional looking
content. Location Set up cameras in areas that
are going to provide the best angles for views.
Multi-camera setups will allow you to capture
your entire project as well as focus on
particular areas of construction.
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Equipment Professional camera equipment is key
to creating a stunning timelapse video. In
addition to your video camera, you may also need
drones and traditional cameras to capture
specific areas of construction. Production
Timelapse videos production require a schedule
similar to corporate or safety videos. You will
need a script, production team and audio visual
services to get the highest quality timelapse
video. Voice Over Having a voice over can help
add dimension and perspective to your timelapse
video. The voice over may describe what is
happening in the video or simply provide
information about your company. Animation and
Visuals A timelapse video used for marketing
purposes should include an intro and outro which
reflects your brand. Editing Once you have
completed filming of your timelapse video, its
time to hit the editing room. This is a chance to
bring the footage you have collected over many
months and create the final product. Next
Steps More clients today prefer to watch
timelapse videos to get a better understand of
how a construction company works, rather than sit
through lengthy presentations. A timelapse video
is the perfect marketing solution that allows
existing and potential clients to gain insight
into how your company completes a
project. Discover how a timelapse can enhance
your marketing reach. Studio 52 can create a
video that reflects how you do business, allowing
you to present clients with a powerful visual
tool that demonstrates your construction
companys expertise. We offer effective timelapse
video solutions that are on-brand and customized
to your specific projects needs. Contact us
today to learn more.
Construction Timelapse Camera