PDF(readonline) Deploy Empathy: A Practical Guide to Interviewing Customers

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Deploy Empathy A Practical Guide to Interviewing
Customers
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BESTSELLER
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Deploy Empathy A Practical Guide to Interviewing
Customers
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Description
1 on Product HuntOver 2,500 copies sold
worldwide!quotDepoy Empathy is, far and away,
the best book I've ever read on user interviews,
filled with tactical insights that were new even
having done hundreds of them.quot- Patrick
McKenzie (aka patio11), Founder, Kalzumeus
SoftwareIf you're interested in implementing
Jobs to be Done8212whther you're a seasoned
practitioner or new to the JTBD world8212ths
practical guide to qualitative customer
interviews belongs on your bookshelf alongside
the books of Bob Moesta, Jim Kalbach, and
Clayton Christensen.Deploy Empathy is underpinned
by a key idea how you ask a question matters
just as much as the questions you ask. In order
to thoroughly understand customer jobs to be done
and pull out their hidden needs, desires, and
processes, you need to ask questions
empathetically.Thankfully, empathy is a skill
that anyone can learn. Deploy Empathy will help
you learn the skill of interviewing your
customers and help you learn to truly listen to
them. Armed with the tactics you8217lllearn in
this book and the toolbox of scripts and phrases,
you'll be able to sell more of your existing
product, build the right features that will
delight your customers, and stop churn in its
tracks.By the end of this book,
you8217llbe able to interview customers,
clients, stakeholders and potential customers
with confidence.quotAsmart look at one
of business's most overlooked but critical
topics.quot- Morgan Housel, Partner at
Collaborative Fund and Author of
the International Best-Seller The Psychology of
Money
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Deploy Empathy A Practical Guide to
Interviewing Customers