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2
Description
Twenty-five years after the publication of his
groundbreaking first book, Malcolm Gladwell
returns with a brand-new volume that reframes the
lessons of The Tipping Point in a startling and
revealing light. Why in the late 1980s and early
â90s did Los Angeles become the bank robbery
capital of the world? What is the Magic Third and
what does it have to do with racial equity? How
did a 1970s television show change the world, and
what exactly happened at a corporate retreat at
the Boston Marriott hotel? These are just some of
the questions Malcolm Gladwell addresses in this
provocative new work, which revisits the
phenomenon of social epidemics and examines
the ways in which we have learned to tinker with
and shape the spread of ideas, viruses, and
trendsâsometimes with great success, sometimes
with disastrous consequences. Gladwell shows
thatâwhether in neighborhoods, schools, zoos,
or conference roomsâtodayâs epidemics
are turbocharged versions of their earlier
counterparts, and we are more tempted than ever
to try to manipulate tipping points for our own
ends. Yet these efforts often come at a cost,
creating difficult tradeoffs and unexpected
dilemmas. Above all, we must recognize our
responsibilityâas individuals and as
a societyâto take tipping points seriously if
we want to change our world for the better. With
this thought-provoking new book, his most
personal yet, Gladwell gives us the insights we
need to meet these challenges in innovative ways.
3
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5
Description
Twenty-five years after the publication of his
groundbreaking first book, Malcolm Gladwell
returns with a brand-new volume that reframes the
lessons of The Tipping Point in a startling and
revealing light. Why in the late 1980s and early
â90s did Los Angeles become the bank robbery
capital of the world? What is the Magic Third and
what does it have to do with racial equity? How
did a 1970s television show change the world, and
what exactly happened at a corporate retreat at
the Boston Marriott hotel? These are just some of
the questions Malcolm Gladwell addresses in this
provocative new work, which revisits the
phenomenon of social epidemics and examines the
ways in which we have learned to tinker with
and shape the spread of ideas, viruses, and
trendsâsometimes with great success, sometimes
with disastrous consequences. Gladwell shows
thatâwhether in neighborhoods, schools, zoos,
or conference roomsâtodayâs epidemics are
turbocharged versions of their earlier
counterparts, and we are more tempted than ever
to try to manipulate tipping points for our own
ends. Yet these efforts often come at a cost,
creating difficult tradeoffs and unexpected
dilemmas. Above all, we must recognize our
responsibilityâas individuals and as a
societyâto take tipping points seriously if we
want to change our world for the better. With
this thought-provoking new book, his most
personal yet, Gladwell gives us the insights we
need to meet these challenges in innovative ways.
6
Download Revenge of the Tipping Point
Overstories, Superspreaders, and the Rise of
Social Engineering Kindle Edition Ipad