Download Deploy Empathy: A practical guide to interviewing customers

1
A smart look at one of business's most
overlooked but critical topics. Morgan
Housel, Partner at Collaborative Fund and
Author of the International Best-Seller The
Psychology oF Money
DEPLOY EMPATHY
A practical guide
to interviewing
customers
y
O
TON
NK
N
Co-Founder of Geocodio and Co-Host of
Softvvare Social
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Deploy Empathy A Practical Guide to Interviewing
Customers
3
1 on Product HuntOver 2,500 copies sold
worldwide!quotDepoy Empathy is, far and away,
the best book I've ever read on user interviews,
filled with tactical insights that were new even
having done hundreds of them.quot- Patrick
McKenzie (aka patio11), Founder, Kalzumeus
SoftwareIf you're interested in implementing Jobs
to be Done8212whther you're a seasoned
practitioner or new to the JTBD world8212ths
practical guide to qualitative customer
interviews belongs on your bookshelf alongside
the books of Bob Moesta, Jim Kalbach, and
Clayton Christensen.Deploy Empathy is underpinned
by a key idea how you ask a question matters
just as much as the questions you ask. In order
to thoroughly understand customer jobs to be
done and pull out their hidden needs, desires,
and processes, you need to ask questions
empathetically.Thankfully, empathy is a skill
that anyone can learn. Deploy Empathy will help
you learn the skill of interviewing
your customers and help you learn to truly listen
to them. Armed with the tactics you8217lllearn
in this book and the toolbox of scripts and
phrases, you'll be able to sell more of your
existing product, build the right features that
will delight your customers, and stop churn in
its tracks.By the end of this book,
you8217llbe able to interview customers,
clients, stakeholders and potential customers
with confidence.quotAsmart look at one of
business's most overlooked but critical
topics.quot- Morgan Housel, Partner at
Collaborative Fund and Author of the
International Best-Seller The Psychology of Money
4
Bestselling
Deploy Empathy A Practical Guide to Interviewing
Customers
5
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