PDF Product-Led Growth: How to Build a Product That Sells Itself (Product-Led

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Product-Led Growth How to Build a Product That
Sells Itself (Product-Led Growth Series Book 1)
3
8220Prduct-Led Growth is about helping your
customers experience the ongoing value your
product provides...and this book shows you how
it8217sdone.8221-Nir Eyal, Author of
8220Hoked8221and 8220Inistractible8221822
0As captivating as a good novel, Product-Led
Growth is an absolute must-read for SaaS business
4
owners.8221-Omar Zenhom, CEO,
WebinarNinja8220Wh did I just blow
300K promoting a whitepaper?8221Tht8217sthe
hard question I asked myself but
couldn8217tanswer8212afer all, we were just
following the same old SaaS playbook. Sure,
sales cycles were long and acquisition was
expensive, but that8217show everybody grew
their companies.But after I helped launch a
freemium product that went from 0-100K users in
less than 12 months, I realized the traditional
way of selling software was deeply flawed.Hi,
I8217mWes Bush, founder of ProductLed.com. And
in Product-Led Growth, I show you how you can
cut your acquisition costs and scale further than
you ever thought possible...by making your
product the tool that helps you acquire, convert,
and retain customers.But what does it mean to be
8220prduct-led8221 How do you know if a
product-led growth strategy makes sense for your
business? And most importantly, how do you
execute it?You8217llfind answers to all of
these questions inside this book. In addition,
I8217llalso show youHow to save 3-6 months of
development and hundreds of thousands of dollars
by launching a free trial in 24 hours8212an why
you should do it (Ch. 10)Which HUGE mistake
ProfitWell's Patrick Campbell says can
quotkilyour growth and set you up for long-term
failurequot..and how to avoid making it (Ch.
8)How to turn more users into customers with the
simple framework I invented8212tht already
drives brands millions in revenue (Ch. 13)Why
you can't ever stop your churn, but how you can
(almost) wipe it out (Ch. 15)The 4-letter
decision framework that will help you nail the
right go-to-market strategy and growth model for
your SaaS (Ch. 2)Which of the 4 most common SaaS
pricing strategies is the ONLY one with long-term
viability (Ch. 9)What the quotTrile-Aquotsprint
cycle is and how to use it to build a
sustainable growth process8212injust 1 month
(Ch. 12)How to stop paying customers from
slipping away (Ch. 15)The 3 apocalyptic quottidl
5
wavesquotthat are coming for SaaS
companies8212an what you MUST do to
survive them (Ch. 1)How to make free trial and
freemium users hunger to upgrade to paid
(Ch. 9)The single biggest cause of leaky funnels
and how to fix it, fast (Ch. 10)Which 7 people
you need in your 8220tier team8221to run a
successful product-led growth team (Ch. 11)The 1
thing to improve right now to maximize your
customer lifetime value (Ch. 14)Product-Led
Growth also comes packed with 8220dothis, not
that8221real-life examples from the
industry8217sbiggest brands8212aswell as a
collection of high- converting email scripts you
can customize and send out immediately to turn
more users into customers.So if you are a SaaS
founder, key decision-maker, or marketer
wondering what your next strategic step should
be, order your copy of Product-Led Growth
today.8220Ths is one of my favorite books of
2019.8221- Zeno Roch, Chief Product Office,
Liferay Cloud8220Amust-read book for SaaS
founders, especially if you have a self-serve
SaaS.8221- Kaloyan Yankulov, Encharge8220Ths
book is epic. If you want to know more about how
to build a product-led business, you need to read
this. Go. Buy. It. Now.8221- James Gill, CEO,
GoSquared
6
Bestselling
Product-Led Growth How to Build a Product That
Sells Itself (Product-Led Growth Series Book 1)
7
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