Pdf The Psychology of a Website: Mastering Cognitive Biases, Conversion Triggers

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The Psychology of a Website Mastering Cognitive
Biases, Conversion Triggers and Modern SEO to
Achieve Massive Results
3
8220ThPsychology of a Website8221delivers a
step-by-step blueprint for a complete makeover of
your online presence. This book offers timeless
techniques for turning underperforming websites
into massive success stories for businesses,
marketers, and entrepreneurs who need to get
results now and don8217thave the time to wait
months to start selling on Google.Combining
dozens of practical examples from some of the
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world8217smost successful brands with the
application of the fundamental principles
of modern psychology and data science, the
six-step WebsitePSY Formula covered in this book
will take you on a guided journey to - Build
instant trust and minimize friction- Reduce your
bounce rates by learning how to overcome common
objections- Encourage small commitments pulling
the user towards your offer- Frame your offer
using effective design and copywriting for the
Web- Reassure with social proof to close more
sales- Build conversion funnels to create a
repeatable source of new customers8220Mathew
Capala provides something different and
necessary82218213Dorie Clark, HBR Writer,
Author of 8220Renventing You82218220Go get
my brother8217sbook82218213Ja Rule,
Celebrity Rapper and Founder of Iconn8220Mat is
THE expert when it comes to SEO82218213Debora
h Malone, Content Manager at WSECU
5
Bestselling
The Psychology of a Website Mastering Cognitive
Biases, Conversion Triggers and Modern SEO to
Achieve Massive Results
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