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The Road Less Stupid
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MAGAZINE
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The Road Less Stupid
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Description
Smart people do dumb things. Here's the proof
How much money would you have right now if I gave
you the ability to unwind any three financial
decisions you have ever made? Years ago, after
suffering a humiliatingly large dumb tax, it
dawned on me that I have a seemingly unlimited
ability to hit unforced errors and sabotage my
business and financial success. I suspect you do,
too. It turns out that the key to getting rich
(and staying that way) is to avoid doing stupid
things. I don't need to do more smart things. I
just need to make fewer dumb mistakes. The vast
majority of our dumb tax is a direct result of
emotional, overly optimistic, and poorly thought
out decisions. Every one of those three decisions
you would love to unwind was an avoidable
mistake. Thinking is critical to sustainable
success in business said another way, business is
an intellectual sport. The principles and
structure suggested in The Road Less Stupid will
enable anyone, regardless of the size of the
business, the currency, or the industry, to run
their business more effectively, make more money,
and dramatically increase the likelihood of
keeping that money. It all hinges on Thinking
Time. This is a business book for business
listeners who want to learn the principles and
strategies of making great decisions and
minimizing risk. The structure of Thinking Time
will enable you to minimize reacting emotionally
and defaulting to the most obvious
quotbesideaquotavailable in the moment. The
series of short chapters and subsequent Thinking
Time questions are designed to maximize clarity
and create better choices...either of which will
result in fewer stupid mistakes. This is the real
quotsecetquot The chance of success goes up
when you think, plan, consistently execute the
right things, and worry about
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the possibility of loss. Here it is on a bumper
sticker Operators react and sweat. Owners think
and plan.