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BESTSELLER
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Building a Lean Fullfillment Stream Rethinking
Your Supply Chain and Logistics to Create Maximum
Value at Minimum Total Cost Spiral-bound â May
10, 2010
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Building a Lean Fullfillment Stream Rethinking
Your Supply Chain and Logistics to Create Maximum
Value at Minimum Total Cost Spiral-bound â May
10, 2010
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Description
Winner Book of The Year Stevie Silver
AwardWinner NYC Big Book AwardWinner Best Public
Relations Book of All Time Book AuthorityWinner
Best New Storytelling E-Books Book
AuthorityWinner Marketing and Public RelationsÂ
Independent Press Award Written by the
award-winning storyteller Miri Rodriguez at
Microsoft, this actionable guide goes beyond
content strategy and, instead, demonstrates how
to leverage brand storytelling in the marketing
mix to strengthen brand engagement and achieve
long-term growth, with advice from brands like
Expedia, Coca Cola, McDonalds, Adobe and Google.
Despite understanding essential storytelling
techniques, brands continue to explain how their
product or service can help the customer, rather
than showcasing how the customer's life
has changed as a result of them. Brand
Storytelling gets back to the heart of brand
loyalty, consumer behaviour and engagement as a
business strategy using storytelling to trigger
the emotions that humans are driven by. It
provides a step by step guide to assess,
dismantle, and rebuild a brand story, shifting
the brand from a 'hero' to 'sidekick' mentality,
and positioning the customer as a key influencer
to motivate the audience.Simplifying where
to begin, how to benchmark success and ensure a
consistent brand voice throughout
every department, this book clearly shows how
readers can align an emotive connection with
the customer's personal values, experiences and
aspirations, and how that will enable
brand leaders, employees and influencers to
celebrate and strengthen brand engagement for
the long-term, rather than simply trying to win
it.Clarifying why machine-learning, AI
and automation only tell one side of the story,
this book will inspire you with cutting edge
7
interviews and case studies from leading brands
to tap into authentic brand loyalty and human
connection.