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Dance Studio TRANSFORMATION Build a 7-figure
studio, increase your community impact and GET
BACK YOUR LIFE! Paperback â July 17, 2016
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Dance Studio TRANSFORMATION Build a 7-figure
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BACK YOUR LIFE! Paperback â July 17, 2016
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Description
WINNER 2024 International Book Awards -
Business Marketing Advertising
FINALIST National Indie Excellence Awards 2024 -
Marketing Public RelationsBrands not only
reflect culture but actively shape societal norms
and values. Move beyond performative
inclusive marketing and drive the cultural
conversation.A brand today can build a marketing
strategy that not only effectively resonates with
audiences but also meaningfully impacts society
at large. Learn how to produce inclusive
marketing using an approach grounded in
critical perspectives on society and the impact
brands wield in shaping it. In this book,
cultural theorist and strategist Anastasia
Karklina Gabriel draws on social analysis, media
theory, and semiotics to help marketers improve
cultural fluency and future-proof brand strategy
by embedding equity and inclusion into every
aspect of marketing. Cultural Intelligence
for Marketers explains how to create an inclusive
marketing strategy using an actionable approach
that draws on advanced insights into culture,
identity, representation, and the power of media
in driving social change.The book offers an
in-depth dive into the urgent need for cultural
competence in marketing using a framework rooted
in 4Cs Culture, communication, critical
consciousness, and community. It delves into
practical aspects of conscious marketing,
inclusive innovation, cultural insights, brand
activism, social impact, and responsibility in
business. It features insights from current and
former marketing leaders at WiedenKennedy,
Mindshare, Dentsu, and Saatchi Saatchi, among
others. Drawing on case studies from brands that
are actively pursuing inclusive marketing
strategies, including Microsoft, Pinterest,
Billie, and REI, Gabriel outlines the process of
deploying cultural
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intelligence to attain commercial advantage while
transforming society for the better.