Download Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose Full

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2
Description
How our once-helpful instincts got hijacked by
our garish modern world.Have you ever wondered
why some men choose pornography over actual
women? Why so many people watch Friends instead
of going out with their own buddies? Why a person
would 8220fed8221a plastic Pocket Pet
while shirking real duties? Why both sides of
every war see the other as the aggressor against
whom their 8220Deartment of Defense8221must re
spond?Harvard evolutionary psychologist Deirdre
Barrett explains how human instincts8213fo
food, sex, or territorial protection8213deeloped
for life on the savannah ten thousand years ago,
not for today8217sworld of densely populated
cities, technological innovations, and pollution.
Evolution, quite simply, has been unable to keep
pace with the rapid changes of modern life. We
now have access to a glut of larger-than-life
objects8213frm candy to pornography to atomic
bombs8213tht gratify outmoded but
persistent drives with dangerous results.In the
1930s Dutch Nobel laureate Niko Tinbergen found
that birds that lay small, pale-blue eggs
speckled with gray preferred to sit on giant,
bright-blue, plaster dummies with black polka
dots. He coined the term 8220suernormal
stimuli8221to describe these imitations that
appeal to primitive instincts and, oddly, exert a
stronger attraction than real things. Obviously
these hard-wired preferences pose a danger to
a species8217survival. Barrett8217ssingular
insight is to apply this phenomenon for the first
time to the alarming disconnect between
human instinct and our created environment. Her
book adroitly demonstrates how supernormal
stimuli are a driving force in many of
today8217smost pressing problems, including
obesity, our addiction to television and video
games, and the past century8217sextraordinarily
violent wars. Man-made imitations, it turns out,
have wreaked havoc on how we nurture our
children, what food we put into our bodies, how
we make love and war, and even how we
understand ourselves.Barrett does more than pull
the fire alarm to show how these unfettered
instincts fuel dangerous excesses. There is a
hopeful message here as well. Once we recognize
how supernormal stimuli operate, we can craft new
approaches to modern predicaments. Humans have
one stupendous advantage over Tinbergen8217sbird
s a giant brain. The message of this book is
that this gives us the unique ability to exercise
self-control, override instincts that lead us
astray, and save ourselves from
civilization8217sgaudy traps. 55 illustrations
3
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Overran Their Evolutionary Purpose Full
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Description
How our once-helpful instincts got hijacked by
our garish modern world.Have you ever wondered
why some men choose pornography over actual
women? Why so many people watch Friends instead
of going out with their own buddies? Why a person
would 8220fed8221a plastic Pocket Pet
while shirking real duties? Why both sides of
every war see the other as the aggressor against
whom their 8220Deartment of Defense8221must
respond?Harvard evolutionary psychologist Deirdre
Barrett explains how human instincts8213fo
food, sex, or territorial protection8213deeloped
for life on the savannah ten thousand years ago,
not for today8217sworld of densely populated
cities, technological innovations, and pollution.
Evolution, quite simply, has been unable to keep
pace with the rapid changes of modern life. We
now have access to a glut of larger-than-life
objects8213frm candy to pornography to atomic
bombs8213tht gratify outmoded but persistent
drives with dangerous results.In the 1930s Dutch
Nobel laureate Niko Tinbergen found that birds
that lay small, pale-blue eggs speckled with
gray preferred to sit on giant, bright-blue,
plaster dummies with black polka dots. He coined
the term 8220suernormal stimuli8221to
describe these imitations that appeal to
primitive instincts and, oddly, exert a stronger
attraction than real things. Obviously these
hard-wired preferences pose a danger to a
species8217survival. Barrett8217ssingular
insight is to apply this phenomenon for the first
time to the alarming disconnect between human
instinct and our created environment. Her book
adroitly demonstrates how supernormal stimuli are
a driving force in many of today8217smost
pressing problems, including obesity, our
addiction to television and video games, and the
past century8217sextraordinarily violent wars.
Man-made imitations, it turns out, have wreaked
havoc on how we nurture our children, what food
we put into our bodies, how we make love and war,
and even how we understand ourselves.Barrett does
more than pull the fire alarm to show how these
unfettered instincts fuel dangerous excesses.
There is a hopeful message here as well. Once we
recognize how supernormal stimuli operate, we can
craft new approaches to modern predicaments.
Humans have one stupendous advantage over
Tinbergen8217sbirds a giant brain. The message
of this book is that this gives us the unique
ability to exercise self-control, override
instincts that lead us astray, and save ourselves
from civilization8217sgaudy traps. 55
illustrations
6
Download Supernormal Stimuli How Primal
Urges Overran Their Evolutionary Purpose Full