[PDF] Propaganda PDF

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BEIRNAY
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Propaganda
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2024 Reprint of the 1928 Edition. Propaganda, an
influential book written by Bernays in 1928,
incorporated the literature from social science
and psychological manipulation into an
examination of the techniques of public
communication. Bernays wrote the book in response
to the success of some of his earlier works such
as Crystallizing Public Opinion (1923) and A
Public Relations Counsel (1927). Propaganda
explored the psychology behind manipulating
masses and the ability to use symbolic action
and propaganda to influence politics, consumer
choices and corporate image, which we now call
quotbradingquot Walter Lippmann was Bernays'
unacknowledged American mentor and his work The
Phantom Public greatly influenced the ideas
expressed in Propaganda a year later. The work
propelled Bernays into media historians' view of
him as the quotfater of public
relations.quotBernay's manual of mass
manipulation provides a detailed examination of
how public discourse and opinion are shaped and
controlled in politics, business, art,
education, and science. In a world dominated by
political spin and media manipulation,
Propaganda is an essential read for all who wish
to understand how power is used by the ruling
elite of our society. The nephew of Sigmund
Freud, Edward Bernays (1891-1995) pioneered the
scientific technique of shaping and manipulating
public opinion, which he called quotengneering
of consent.'quotDuring World War I, he was an
integral part--along with Walter Lippmann--of
the U.S. Committee on Public Information (CPI), a
powerful propaganda machine that advertised and
sold the war to the American people as one that
would quotMakthe World Safe for
Democracy.quotThe marketing strategies for all
future wars would be based on the CPI model.
Over the next half century, Bernays, combining
the techniques he had learned in the CPI with
the ideas of Lippmann and Freud, fashioned a
career as an outspoken proponent of the
engineering of consent for political and corporate
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influence of the population, earning the moniker
quotfater of public relations.quotAmong his
powerful clients were President Calvin Coolidge,
Procter ampGamble, CBS, the American Tobacco
Company, and General Electric, and the United
Fruit Company.
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