[PDF] Where Does It Hurt?: An Entrepreneur's Guide to Fixing Health Care PDF

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.An En'trepreneur's
(uide I"ltgt Fi.x.ing
Heall"h Care
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Where Does It Hurt? An Entrepreneur's Guide to
Fixing Health Care
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A bold new remedy for the sprawling and wasteful
health care industry.Where else but
the doctor8217soffice do you have tonbspfil
out a form on a clipboard? Have you
noticednbsptha hospital bills are almost
unintelligible, exceptnbspforthe absurdly high
dollar amount? Why is it thatnbsptecnology in
other industries drives prices down,nbspbutin
health care it8217sthe reverse? And why,
innbspheath care, is the
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customer so often treated as anbspmer
bystander8212an an ignorant one at
that?The same American medical establishmentnbspt
ha saves lives and performs wondrous
miraclesnbspisalso a 2.7 trillion industry in
deep dysfunction.nbspAndnow, with the
Affordable Care ActnbspObamacare), it is called
on to extend full benefitsnbsptotens of
millions of newly insured. You mightnbspthik
that this would leave us with a bleak
choice8212nbspeither to devote more of our
national budget tonbspheath care or to make do
with less of it. But there8217snbspanother
path.In this provocative book, Jonathan
Bush,nbspcofunder and CEO of athenahealth, calls
for anbsprevlution in health care to give
customers morenbspchoces, freedom, power, and
information, andnbspatfar lower prices. With
humor and a tell-it-likeit-nbspisstyle, he picks
up insights and ideas from hisnbspday as an
ambulance driver in New Orleans,nbspanarmy
medic, and an entrepreneur launching
anbspbirhing start-up in San Diego. In
struggling to savenbsptha dying business,
Bush8217steam created a softwarenbspproram
that eventually became athenahealth,
anbspclod-based services company that handles
electronicnbspmedcal records, billing, and
patient communicationsnbspformore than fifty
thousand medicalnbspproiders nationwide.Bush
calls for disruption of the status quonbspthrugh
new business models, new payment
models,nbspandnew technologies that give
patients morenbspconrol of their care and
enhance the physicianpatientnbspexprience. He
shows how this is alreadynbsphapening. From
birthing centers in Florida tonbspurgnt care
centers in West Virginia, upstarts
arenbspdisupting health care by focusing on
efficiency,nbspinnvation, and customer service.
Bush offers anbspvison and plan for change
while bringing a breakthroughnbspperpective to
the debates surroundingnbspObaacare.You8217lll
earn how 8226Well-intended government
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regulations prop upnbspovepriced incumbents and
slow the pace ofnbspinnvation. 8226Focused,
profit-driven disrupters are chippingnbspawa at
the dominance of hospitals by offeringnbsprouine
procedures at lower cost. 8226Scrappy digital
start-ups are equipping providersnbspandpatients
with new apps and technologiesnbsptoaccess
medical data and take control of care.
8226Making informed choices about the care
wenbsprecive and pay for will enable a more
humanenbspandsatisfying health care system to
emerge. Bush8217splan calls for Americans not
only to demandnbspmor from providers but also
to accept more responsibilitynbspforour health,
to weigh risks and make hardnbspchoces8212insh
ort, to take back control of an industrynbsptha
is central to our lives and our economy.
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Where Does It Hurt? An Entrepreneur's Guide to
Fixing Health Care
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