Download⚡️ Growth Levers and How to Find Them

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Growth Levers and How to Find Them
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Growth Levers and How to Find Them
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Description
Great startups don't waste time on small stuff.
If you study the early days of any great startup,
you8217llsee that 90 of their growth came from
10 of the stuff they tried. But most needed
years of experimentation to find their growth
levers. This book aims to shortcut that process.
Generic tactics like paid ads, SEO and referral
programs will only get you so far. Growth levers
are things like the professional photographs that
made tens of thousands of customers trust AirBnb
when they otherwise wouldn8217t8212a crucial
move that unlocked explosive growth. They are
unique to each startup they8217reseldom
obvious. They come from specific unexpected
customer insights, and cut across
organizational functions.In this book
you8217llget a process to find your big growth
leversMap your growth model to find points of
leverage where you can focus for the greatest
impactUncover your customers' unconscious biases
and triggersFind your prospects at their moment
of highest needDiscover the exact words to
explain your value clearly to customersRun experim
ents and use data to find the most impactful
workRun growth sprints to push the pace and
quality of learning and executionShift the team
from perfectionism to a scrappy bold mindsetMatt
Lerner and his team have helped over 200 startups
find their big growth levers as the founder of
SYSTM. Previously, he was on the early growth
team at PayPal, a partner at a Silicon Valley VC
fund, and a past guest lecturer at Stanford
Business School.This book shares the framework
that Matt and his team have used to help over
200 seed-stage startups grow as much as 100X.
It8217spacked with examples and
clear, step-by-step instructions.PLEASE NOTE
When you purchase this title, the accompanying
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PDF will be available in your Audible Library
along with the audio.