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Think Bigger How to Innovate
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Description
Gold Medal Winner, 2024 Axiom Business Book
Award, Business Intelligence and InnovationIn
Think Bigger, Sheena Iyengar8212anacclaimed
author and expert in the science of
choice8212anwers a timeless question with
enormous implications for problems of all kinds
across the world 8220Hocan I get my best
ideas?8221Iyngar provides essential tools to
spark creative thinking and help us make our most
meaningful choices. She draws from recent
advances in neuro- and cognitive sciences to give
readers a set of practical steps for coming up
with powerful new ideas. Think Bigger offers
an innovative evidence-backed method for
generating big ideas that Iyengar and her team
of researchers developed and refined over the
last decade.For anyone looking to innovate,
the black box of creativity is a mystery no
longer. Think Bigger upends the myth that big
ideas are reserved for a select few. By using
this method as a guide to creative thinking,
anybody can produce revolutionary ideas.