Download The Case Against Reality: How Evolution Hid the Truth from Our Eyes Paperback – August 20, 2020 Kindle

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Description
SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE
YEAR 2019'One of the deepest and most original
thinkers of his generation of cognitive
scientists. His startling argument has
implications for philosophy, science, and how we
understand the world around us' Steven Pinker 'Is
reality virtual? It's a question made even more
interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case
Against Reality, pioneering cognitive scientist
Donald Hoffman says no? we see what we need in
order to survive. Our visual perceptions are not
a window onto reality, Hoffman shows us, but
instead are interfaces constructed by natural
selection. The objects we see around us are not
unlike the file icons on our computer desktops
while shaped like a small folder on our screens,
the files themselves are made of a series of ones
and zeros - too complex for most of us
to understand. In a similar way, Hoffman argues,
evolution has shaped our perceptions into
simplistic illusions to help us navigate the
world around us. Yet now these illusions can be
manipulated by advertising and design.Drawing on
thirty years of Hoffman's own influential
research, as well as evolutionary biology, game
theory, neuroscience, and philosophy, The Case
Against Reality makes the mind-bending yet
utterly convincing case that the world is nothing
like what we see through our eyes.
3
BESTSELLER
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Hid the Truth from Our Eyes Paperback â August
20, 2020 Kindle
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The Case Against Reality How Evolution Hid the
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Kindle READ MAGAZINE
5
Description
SHORTLISTED FOR THE PHYSICS WORLD BOOK OF THE
YEAR 2019'One of the deepest and most original
thinkers of his generation of cognitive
scientists. His startling argument has
implications for philosophy, science, and how we
understand the world around us' Steven Pinker 'Is
reality virtual? It's a question made even more
interesting by this book' Barbara Kiser, Nature
Do we see the world as it truly is? In The Case
Against Reality, pioneering cognitive scientist
Donald Hoffman says no? we see what we need in
order to survive. Our visual perceptions are not
a window onto reality, Hoffman shows us,
but instead are interfaces constructed by natural
selection. The objects we see around us are not
unlike the file icons on our computer desktops
while shaped like a small folder on our screens,
the files themselves are made of a series of ones
and zeros - too complex for most of us to
understand. In a similar way, Hoffman argues,
evolution has shaped our perceptions into
simplistic illusions to help us navigate
the world around us. Yet now these illusions can
be manipulated by advertising and design.Drawing
on thirty years of Hoffman's own influential
research, as well as evolutionary biology, game
theory, neuroscience, and philosophy, The Case
Against Reality makes the mind-bending yet
utterly convincing case that the world is nothing
like what we see through our eyes.
6
Download The Case Against Reality How Evolution
Hid the Truth from Our Eyes Paperback â August
20, 2020 Kindle