PDF Confessions of an Advertising Man [PDF]

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Confessions of an Advertising Man
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A new edition of the timeless business classic
featured on Mad Men8212asfresh and relevant now
as the day it was written quotWeadmire people
who work hard, who are objective and thorough.
We detest office politicians, toadies, bullies,
and pompous asses. We abhor ruthlessness. The
way up our ladder is open to everybody. In
promoting people to
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top jobs, we are influenced as much by their
character as anything else.quot8212Daid Ogilvy
David Ogilvy was considered the quotfater of
advertisingquotand a creative genius by many of
the biggest global brands. First published in
1963, this seminal book revolutionized the world
of advertising and became a bible for the 1960s
ad generation. It also became an international
bestseller, translated into 14 languages. Fizzing
with Ogilvy's pioneering ideas and inspirational
philosophy, it covers not only advertising, but
also people management, corporate ethics, and
office politics, and forms an essential blueprint
for good practice in business.
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Bestselling
Confessions of an Advertising Man
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