Digital Marketing Course in Laxmi Nagar

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WELCOME
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WHAT IS DIGITAL MARKETING?
Digital marketing involves all marketing efforts
that use an internet or the electronic device.
Businesses influence digital channels such SEO,
social media, e-mail, and many other websites to
connect with current and approaching customers.
Digital marketing involves all marketing efforts
that use an internet or the electronic device.
Businesses influence digital channels such SEO,
social media, e-mail, and many other websites to
connect with current and approaching customers.
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BENEFITS OF DIGITAL MARKETING

• Reach to local and global customers quickly
• Lower cost than traditional marketing
• Complete control on reaching target consumers
• Quick data gathering and analysis
• Retarget interested consumers

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TYPES OF DIGITAL MARKETING

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Search Media Optimization(SMO)
• Content Marketing
• Social Media Marketing (SMM)
• Pay-per-click Marketing (PPC)

• Email Marketing
• Affiliate Marketing
• Viral Marketing
• Influencer Marketing
• Native Advertising

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SEARCH ENGINE OPTIMIZATION

• Search engine optimization (SEO) is probably the
  first thing that comes to mind when public think
  about different types of digital marketing.
  Online businesses basically live at the mercy of
  Google, Yahoo, Bing, and other search engines. If
  you are working on SEO then you can attract
  significant organic traffic to a website. The
  goal of SEO is to optimize the content in such a
  way that makes it appear among the first results
  on a search engine results page . Probably the
  hardest thing about SEO is to constantly follow
  the changes of search engine algorithms and
  update your strategy and methods accordingly. SEO
  is necessary for any website, as these days every
  business enhances their content for search
  engines. Therefore without SEO, it's basically
  impossible to stay competitive in a market.

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SEARCH ENGINE MARKETING

• SEO is not the only way to rise received traffic
  from search engines. Search engine marketing
  makes it possible to advertise a product in
  search engines and make it appear on the paid
  search results. Search engines usually display
  paid results above organic results on SERP .
• Actually, search engine marketing is a effective
  method, as search engines only show your ad to
  the audience you want to target. In most cases,
  you need to pay for SEM results according to the
  pay- per-click (PPC) advertising model, meaning
  when someone clicks your ad charged them.

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SOCIAL MEDIA OPTIMIZATION

• Social media optimization (SMO) is a digital
  marketing strategy that uses social media to
  improve a company's online presence and
  visibility. It involves assessing, monitoring,
  and improving different aspects of a company's
  social media marketing. SMO can help companies 
• Increase awareness Promote new products and
  services, and build relationships with customers 
• Drive traffic Attract web visitors from social
  media instead of search engines 
• Encourage conversions Increase sales and revenue
  growth 
• Mitigate damage Manage potentially damaging
  news, and use online reputation management (ORM)
  to ensure negative reviews aren't the first thing
  people see in search results 
• SMO is based on search engine optimization (SEO)
  techniques and can work alongside SEO to
  strengthen a brand and increase online
  visibility. Some related services
  include Keyword research, Technical
  optimization, Content marketing, Link building,
  and Paid search. 

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CONTENT MARKETING

• Content marketing is a type of digital marketing
  you can use to promote a business online. Content
  marketing is an indirect way of marketing, to
  publish content that the audience finds naturally
  while browsing the web. The main goal of content
  marketing is to make people interact with the
  content by reading, sharing, and commenting on it
  .
• Gaining the trust of customers is one of the most
  important long- term goals of digital marketing.
  You can publish content either in the form of
  blog, white papers, reports.

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SOCIAL MEDIA MARKETING

• It is also one of the most important types of
  digital marketing you need to focus on especially
  if you want to promote a Business to Customer
  business. Social media is not a marketing channel
  but also a way for people to keep in touch with
  their family and friends, get the latest news.
  There are social media platforms you can choose
  from, such as Facebook, Twitter, Instagram, and
  many others. You need to find the ones that are
  relevant to the target and promote the business
  there .
• Social media platform offers different solutions
  for paid advertising. Paid Twitter and Facebook
  ads and influencer marketing are among the most
  popular methods of social media marketing.

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PAY PER CLICK

• Pay-per-click (PPC), also known as cost per click
  (CPC), is an internet advertising model used to
  drive traffic to websites, in which an advertiser
  pays a publisher when the ad is clicked.

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EMAIL MARKETING

• Email marketing connect you with customers within
  their own mailboxes. Although email marketing is
  one of the oldest types of digital marketing,
  it's still very successful. It's an excellent way
  to increase brand loyalty and upsell to existing
  customers. The number of emails sent and received
  per day by businesses is still growing .
• There are many different ways you can reach out
  to customers through email marketing. If you
  promote a business, event invitations are also an
  excellent way to involve the local audience. By
  creating newsletter, you can send them
  confirmation emails, thank-you emails, and email
  notifications about product updates.

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AFFILIATE MARKETING

• Affiliate marketing makes it possible to decrease
  your marketing workload by outsourcing it to
  external service providers. With affiliate
  marketing, you only pay for changes, after your
  affiliate closed a deal and the customer
  purchased the product. Affiliate marketers do all
  the related marketing activities like banner
  placements to landing pages. Probably the best
  thing about affiliate marketing is that it has no
  upfront cost and you can decide on the terms and
  rates you pay to the affiliates.

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VIRAL MARKETING

• Viral marketing will use of all different types
  of digital marketing. The essence of viral
  marketing is to create a post, video, meme, or
  short-form content type that spreads across the
  web like a virus. To make a successful viral
  marketing, you need to promote the same content
  across multiple channels such as Facebook,
  Twitter, You-tube, blog posts, over a short
  period of time.

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INFLUENCER MARKETING

• Influencer marketing is a type of marketing that
  focuses on using key leaders to drive your
  brand's message to the bigger market. Rather than
  marketing directly to a large group of audience,
  you instead hire, encourage or pay influencers to
  get out the word for you .
• Influencer marketing often goes with two other
  forms of marketing content marketing and
  social-media marketing. Many influencer
  promotions also carry a content element in which
  either they create the content themselves or you
  create content for the influencers.

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NATIVE ADVERTISING

• Native advertising is a form of paid advertising
  in which the ads match the look, feel and
  function of the media format where they appear.
  They fit natively and seamlessly on the web
  page. Unlike banner or display ads, native ads
  don't really look like ads, so they don't disrupt
  the user's interaction with the page.

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ADDRESS

• C-3/207, 1st Floor Guru Nanak Pura,Radhu Place
  Road, near V3S Mall,Maharaja Banquet,Laxmi
  Nagar, New Delhi, Delhi 110092
• Call Us 91-9899172757
• info_at_dicslaxminagar.com
• THANK YOU
  ARIHANT JAIN