The Future of Digital Marketing

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Table of contents
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02
Content Marketing
Artificial Intelligence
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04
Social Media
Data Analysis
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06
Search Engine Optimization.
Google Analytics
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Conclusions
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Content Marketing
Creating authentic and engaging content will
improve a websites originality, which helps
build trust with the audience. Some examples are
blogs, content writing, copywriting, video blogs,
and so on.
Social Media Marketing
Video Marketing
Blog Marketing

• Social Media Marketing is an essential element
  for building brand presence online.
• Understanding the algorithm helps one maintain an
  online presence that aligns with the business
  strategy.

• Identify and understand your readers.
• Optimize titles, keywords, and meta descriptions.
• Utilize ads to boost visibility.

• To build trust and rapport with your audience.
• Define goals brand awareness, lead generation,
  etc.

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AI-POWERED MARKETING, MACHINE LEARNIING AND DEEP
LEARNING

• Artificial Intelligence (AI) encompasses a broad
  range of technologies designed to mimic human
  intelligence.
• Machine Learning (ML) enables systems to learn
  from data and make predictions.
• Deep Learning (DL), a specialized subset of ML,
  employs multi-layered neural networks to handle
  complex data patterns and achieve remarkable
  performance in tasks such as image and speech
  recognition.

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Social Media Marketing
THE FUTURE OF SOCIAL MEDIA MARKETING

• Effective SMM involves crafting tailored posts
  that resonate with specific audience.
• Actively managing engagement through comments,
  messages, and shares.
• Paid advertising options on social media further
  enhance reach and targeting precision, allowing
  for greater control over audience segmentation
  and campaign objectives.

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Data Analysis

• The collection and analysis of vast amounts of
  data generated by industrial processes.
• Used to optimize production.
• To extract valuable insights that can be used for
  decision-making.
• Removing or correcting inaccuracies, duplicates,
  and inconsistencies to ensure data quality.
• Using charts, graphs, and other visual tools to
  make data insights easier to understand and
  communicate.

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Search Engine Optimization

• Enhances online visibility.
• Drives organic traffic.
• Optimization of individual web pages to rank
  higher.
• Enhancing website infrastructure and performance.
• Identifying relevant keywords and phrases that
  users search for to target in your content.

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Google Analytics

• Monitors current website activity and visitor
  behavior.
• Provides demographic, geographic, and interest
  data about users.
• Tracks how users interact with your site (e.g.,
  pageviews, bounce rates).
• Create tailored reports and dashboards to focus
  on specific metrics and KPIs.
• Link Google Analytics with Google Ads, Google
  Search Console, and other tools for enhanced
  insights.

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THE NEXT FRONTIER ADVANCING DIGITAL MARKETING
STRATEGIES
Today, every brand is choosing to advertise
digitally, hence, Digital Marketing has become
one of the most sought skills to study globally.
Individuals can gain all-inclusive knowledge of
numerous virtual techniques and tools of digital
marketing. The learners collect knowledge of
generating leads and how to invite a message
audience to their web page. Thus making it ideal
for Marketing.
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THANK YOU