Download Book [PDF] You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize PDF

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You Get The Agency You Deserve 20 Practical and
Emotional Lessons to Maximize Your Agency and
Partner Relationship
3
Amazon 1 Bestseller in Marketing and
Communications2023 Goody Business Book
Award Finalist in Leadership-Think Differently.
Featured in Ad Age, Association of National
Advertisers, and Kirkus Reviews 8220May
executives want to have a more productive
relationship with their agency, but
don8217tknow where to start. This book provides
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practical take-home value to get you
started.82218212Ellie Doty, CMO of
Dolphin Entertainment and former CMO of Burger
King and Chili8217sTroughout his career as one
of the most respected leaders in the advertising
and marketing world, leading agency CEO Jared
Belsky has been known for the results his teams
produce and the strong bonds he builds with his
clients. So, what8217shis secret?In You Get The
Agency You Deserve, Belsky, who is also the
author of The Great Client Partner, outlines
twenty practical and emotional lessons for
clients to get the most out of their agency
partnerships. His real-world knowledge is
outlined in useful, bite-size chapters that will
lead not just to mutual trust and better
communication, but also more successful campaigns
and an increased bottom line.Provide effective
feedback to your agency teamSet clear
expectations and goals that will produce better
work and resultsBetter motivate team members by
communicating with confidence, candor, and
optimismRealizethe best path for navigating
conflict is not a divorce, but rather improving
the relationshipJared Belsky has been in the
driver8217sseat as CEO and co-founder of
Arcadia, a digital marketing and analytics
agency, and former CEO of 360i. Future clients
and agency leaders will do well to adhere to the
counsel he8217sdeveloped after 20 years of
leadership experience with some of the
nation8217smost successful agencies and brands.
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Bestselling
You Get The Agency You Deserve 20 Practical and
Emotional Lessons to Maximize Your Agency and
Partner Relationship
6
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Practical and Emotional Lessons to Maximize Your
Agency and Partner Relationship
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Agency You Deserve 20 Practical and Emotional
Lessons to Maximize Your Agency and Partner
Relationship READ MAGAZINE