What is Digital Customization - Encaptechno

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Digital Customization

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What is Digital Customization?

• The meaning of this term is to understand the
  process of using digital tools and technologies
  for customizing services, user experiences, and
  products so that they meet the specific
  requirements of individual customers.
• This is a process that can involve collecting
  data about consumer behaviour, preferences, and
  demographics through different channels including
  mobile apps, social media, and websites.
• Cloud software solutions are specifically
  designed to be configurable to become comfortable
  while allowing businesses to customize everything
  from user interfaces to data fields. The
  customization can be achieved using a wide range
  of tools and interfaces offered by cloud software
  vendors including APIs, graphical user
  interfaces, and scripting languages. 

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Tools Required for Digital Customization

• 1. Customizable CRM
• To ensure that businesses customize digitally, a
  CRM application is needed that can be molded for
  meeting your needs. You must be able to add
  custom fields for recording additional customer
  data, create customized workflows for automating
  tasks, and set up personalized automation rules
  to trigger actions based on customer behaviour. 
• For instance, the CRM must allow you to create a
  custom field that captures the customers
  preferred communication channel and use that
  information for personalizing communication. Some
  options that are available are Salesforce, Zoho
  CRM, HubSpot CRM.

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Digital Customization
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Third-Party Application Integration

• Integration with third-party applications is
  necessary for the digital customization of a
  business because that allows you to connect
  software tools and services that are commonly
  used for a business. 
• In case you use a CRM tool for managing sales and
  customer relationships, you might even want to
  integrate it with an email marketing tool for
  automating email campaigns. When you do this, you
  can segment customers based on their behaviour
  and send targeted messages on the basis of their
  interests and preferences.
• Just like this, in case you use accounting
  software for managing finances, you might want to
  integrate it with CRM tools for tracking
  invoices, payments, and other financial data in
  one place. 
• After doing so, you will get an improved
  understanding of cash flow, revenue, and expenses
  and make informed decisions about a business. The
  popular integration platforms are Zoho Flow,
  Microsoft Power Automate, Zapier, etc. 

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Website Builder Custom App Development

• Using a customizable website builder helps in
  creating a professional-looking website that can
  reflect a brand and meet specific business needs.
  It can include customizable templates, a
  drag-and-drop interface, SEO friendliness, and a
  mobile responsive design.
• Some of the popular customizable website builders
  that are used widely in the market include Zoho
  Sites, Wix, and WordPress. 
• Custom app development is a feature that allows
  you to create software applications that are
  attuned to specific needs. Some of the advantages
  of custom app development can be customized to
  business needs so that a custom app is designed
  for a business and ensures that it meets specific
  requirements. 
• Custom app development also helps in improving
  user experience as it is designed with the target
  audience in mind while proving a user-friendly
  interface that makes it simple for customers to
  access information that is needed and perform the
  tasks that are important.

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Customer Service

• This also offers high-quality customer support to
  customers irrespective of their location. A
  business can offer support via phone, live chat,
  social media, email, and other digital channels,
  etc. 
• Remote customer service helps in improving
  customer satisfaction by responding quickly to
  customer inquiries and providing timely and
  effective support. This also helps in improving
  customer satisfaction and loyalty. 
• Other than this, remote customer service helps in
  accessing a wider customer base, it is
  cost-effective and also provides much better
  flexibility. Some of the popular customer service
  platforms for businesses include Zoho Desk,
  Freshdesk, and Zendesk. 

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How Does Digital Customization Help Your Business?

• Meeting customer expectations is an important
  aspect of any successful business and the truth
  is that digital customization can help in
  achieving this. When you gather data about a
  customers preferences and behaviors, it becomes
  simple to customize products and services to
  their needs.
• Online retail platforms use customer data to
  recommend merchandise that people might be
  interested in on the basis of their browsing and
  purchasing history. Streaming services such as
  Netflix also use data for recommending shows and
  movies that can appeal to users and by offering
  personalized experiences, businesses can increase
  customer satisfaction.

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Innovate and Grow Your Business with New Products
and Services

• Digital customization also helps in powering
  innovation by allowing businesses to create new
  products and services that can cater to customer
  needs. For instance, the shoe brand Adidas
  launched a customizable service that allows
  customers to design their shows on the Internet. 
• Using digital customization tools, customers can
  now choose the colours, materials, and design
  features of their shows which further results in
  a personalized product that can meet the
  requirements of the customers completely. 

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Improve Efficiency with Automated Tasks and
Streamlined Workflows

• Digital Customization also helps businesses in
  improving efficiency as it automates repetitive
  tasks and streamlines workflows as well. For
  instance, companies can use software tools for
  automating data entry and for customer support
  tasks as well as which helps in freeing up
  employee time for focusing more on strategic
  initiatives. 
• In addition, businesses can customize software
  solutions for meeting specific needs that can
  further ensure workflows are customized to meet
  specific requirements and are as effective as
  possible.

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Zoho One For Digital Customization

• After exploring the different tools required for
  the digital customization of a business, it is
  clear that having a unified solution is the way
  to go. Using various stand-alone software
  applications can somewhat prove to be inefficient
  which is why Zoho One is the best solution. 
• Zoho One is an all-in-one and unified cloud-based
  software suite that is capable of offering over
  45 applications including key tools for digital
  customization. With the adoption of Zoho One, you
  can customize your business, manage unified data,
  automate workflows, build a customizable website,
  develop custom apps, and provide remote customer
  service as well.

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Digital Customization A Win-Win for Businesses
and Customers

• Digital customization has the ability to directly
  benefit business owners by allowing them to
  collect and analyse data and customize project
  management tools, set fixed goals, streamline
  operations, and improve customer experience.
• By using digital customization, business owners
  can gain insights into their business performance
  and stay focused on what is important which is
  growth. Starting from personalized
  recommendations to targeted marketing campaigns,
  digital customization can help businesses achieve
  objectives and become successful in the present
  business environment.
• In case you own a business and wish to streamline
  your work so that it gives you better results
  then you must understand that digital
  customization is of immense importance. Zoho
  provides a suite of applications that are
  practical, efficient, and cost-effective for
  digitally customizing a business.
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