Download The Whole Story: Adventures in Love, Life, and Capitalism

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The
Whole
Story
Adventures
in
Love,
Life,
and
Capitalism
Description

An Adam Grant Summer Reading Pick
2024Whole
Foods
Market8217sCofounder and CEO for 44 years, John
Mackey offers an intimate and provocative account
of the rise of this iconic company and the
personal and spiritual journey that inspired its
remarkable impact.The growth of Whole Foods
isn8217tjust a business success
story8212it8217s the story of a retail,
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cultural, and dietary revolution that has forever
changed the industry and the way we eat. After
more than four decades at the helm, John Mackey
is ready to share never-before-told tales of the
people and passions behind the beloved brand.The
Whole Story invites readers on the adventure of
building Whole Foods Market the colorful cast of
idealists and foodies who formed the
company8217sDNA, the many breakthroughs and
missteps the camaraderie and the conflict, and
the narrowly avoided disasters. Mackey takes us
inside some of the most consequential decisions
he had to make and honestly shares his regrets
looking back. Beyond the Whole Foods story,
Mackey also dives into hisSpiritual journey
from Christianity to New Age mysticism, Eastern
wisdom, and life- changing awakenings through
psychedelicsPolitical and intellectual
development from countercultural co-op dweller
to libertarian and Conscious CapitalistPhilosophic
al and ethical awakenings especially with regard
to animal welfare and the tension between his
personal values and industry practicesPersonal
passions most notably, his love of
long-distance, ultra-light backpacking on the
great trails of our country and planetFor the
millions of people who know and love Whole Foods,
Mackey8217sstory is a candid look at the
fellowship and meaning born of a shared mission
and how an inimitable entrepreneur shepherded a
startup hippy food store into the market- leading
international brand it is today.