PDF Great Times & Tan Lines

1
Great
Times
Tan
Lines
Description
RON RICE is a self-built American success story.
Growing up outside
Asheville, North Carolina, in a modest household
in the country raised with old- fashioned values,
Ron developed his robust work grade school. After
graduating from the University of Tennesseeand
moving to Daytona Beach, Florida, he labored long
hours for little
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pay as a high school chemistry teacher, lifeguard
and assistant football coach until he spent four
dollars for a metal garbage can in which he mixed
some oils to create a sun-tan product that would
ultimately make him wealthy and change his life
forever.Behind Ron's unique marketing strategies
focused on hosting beauty pageants to promote the
company's brand, Hawaiian Tropic quickly became a
household name and a large part of Americana. In
this book, Ron describes how he then guided his
company to 4 billion in lifetime sales after
opening 13 factories located around the world.
And yet he always had plenty of fun along the
way, dating models and mingling with celebrities
from movie stars to comedians to rock stars, as
Ron's beachfront Florida mansion became a
frequent host for A-list parties throughout the
1970s, '80s and '90s. Behind Ron's unique
marketing strategies focused on hosting beauty
pageants to promote the company's brand, Hawaiian
Tropic quickly became a household name and a
large part of Americana. In this book, Ron
describes how he then guided his company to 4
billion in lifetime sales after opening 13
factories located around the world. And yet he
always had plenty of fun along the way, dating
models and mingling with celebrities from movie
stars to comedians to rock stars, as Ron's
beachfront Florida mansion became a frequent
host for A-list parties throughout the 1970s,
'80s and '90s.Read how Ron skied with Sonny Bono
weeks before his death on the slopes of Lake
Tahoe, wowed Michael Douglas at the Cannes Film
Festival, alienated famous drummers Dennis Wilson
and Ringo Starr, worked on movie sets with Burt
Reynolds and Jim Carrey, once appeared
on quotSeifeld,quotsponsored the Beach Boys in
concert, and constantly feuded with singer John
Denver. Ron's amazing life story is part-
business, part-celebrity and yet offers plenty of
lessons in leadership and motivation and is an
engaging and at times a hilarious read.