Why Websites Fail: Common Website Mistakes and How to Avoid Them

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? 17th May, 2024
? Web Development
? By Denise Choong
Why Websites Fail Common Website Mistakes and
How to Avoid Them
Weve seen this happen too often A client spends
money on building a website, advertises their
website to customers, and waits with no
results. If customers have not visited your site
for months (or years), you may think that a
website is not critical to your marketing
mission. But thats far from the truth. Creating
a killer website starts from the very beginning
of your web development strategy and requires
continuous maintenance. If you dont do this,
your website will ultimately be a failed weapon.
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So how do we design a strong website that lures
your customers in and keeps their attention? This
blog explores the common reasons for website
failures and how you can avoid them.
What is a website failure?
How do you know when your website has failed? To
put it simply, a website that doesnt perform as
it was intended is considered a failed site.
Heres the difference between a good and bad
website.
If your website performance is more to the right
side of the table, you might be dealing with a
poor website. Fortunately, our assassins know a
way to rectify this. Here are some reasons your
website is failing and how you can turn it
around. Website Failure Causes (And Our
Tips) Reason 1 Lack of Clear Purpose Like every
mission, your website needs a clear goal What
problem do you aim to solve? What aspiration do
you want to satisfy? This is what your visitor
wants to see.
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A common mistake we see is when businesses create
websites with conflicting purposes. Many want to
do too many things at once with their websites
(i.e. generate bookings, tell a long brand story,
showcase their partner products, showcase their
social media
posts, promote their surrounding events and
businesses, etc.). Overcrowding your website
only confuses your customers. The true
assassins way is understanding that it 's better
to be a master of one than a jack of all trades
when facing your customers.
Reason 2 Poor User Experience User experience
(UX) is defined as your customers' sentiments
when navigating your website. Do they find it
useful and informative? Is your website fast to
load? Can they find exactly what they are
looking for? Heres how you know if your
websites user experience is failing your
business Your website is difficult to
navigate Your website has a poor and
uninteresting design You have lit t le to no
imagery (videos and pictures) Your visitors
cannot self-serve (i.e. customers cannot make an
appointment or booking) You use an outdated,
unintuitive platform to build your website (i.e.
WordPress) Youre unable to integrate your
website into any other systems (i.e. email
provider, customer information system) Your
website has a confusing or unremarkable
call-to-action button Your website loads slowly
and has broken links
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Why is user experience so important? 42 of
users will leave a website if they encounter
functionality issues - so ensuring your website
performs well is t ime-critical. Heres an
example of a poor
website experience, with lacklustre imagery and
an overcrowded information page.
Meanwhile, heres an example of our client with a
good website design and user experience.
1800BUGGIES has clearly segmented and targeted
visitors who will be viewing its website, and has
a clear call-to-action through an unmissable
Contact Us button.
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Reason 3 Inadequate Content Strategy Theres
nothing worse than going into a neglected website
with an old blog post from 3 years ago. With
over 1.09 billion websites available in the world
today, your only chance of standing out and
capturing your target is through your
content. One mistake we see with content is the
lack of it . Many businesses also fall into the
trap of not updating their content, offering no
value-added information to the customer, and
talking too much about themselves
(we-speak). Most importantly, your content and
SEO should complement each other, which we will
discuss more in the next section.
Reason 4 Neglecting SEO Weve spoken at great
length about how SEO content should be built
from the outset of all website pages. If your
website lacks the target keyword in its content,
has poor or no metadata, contains large-sized
images, and has minimal backlinks - then it has
failed in Search Engine Optimisation. If you
can optimise your website's SEO, you'll likely
increase your website traffic and attract more
customers. SEO-optimised content will also
increase visitor engagement and ensure they stay
on your website for longer.
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Reason 5 Overlooking Accessibility Do you know
that over 64 of the worlds website traffic is
mobile? More and more users are visiting sites
through their mobile devices, so how does your
website look on your phone? Website
accessibility refers to how well your site can be
navigated on multiple devices, and many
businesses fail in this area. An out- of-place
image, an unclickable button, or too many
distracting ads and pop-ups can be deadly
accessibility mistakes - leading to customers
leaving your site and possibly never returning.
Reason 6 Lack of Regular Maintenance and
Updates Updating and maintaining your website is
crucial, and often overlooked by businesses.
Website maintenance is especially critical if
your goal is to stay on the top page of Google,
as its algorithm rules are constantly
changing. Old technologies like WordPress
require constant maintenance and manual updates.
Because it is an open-sourced platform,
developers can choose not to update their themes
and widgets (i.e. the tools you use to optimise
your website security and SEO). This can kill
your website's performance and leave it severely
vulnerable to hackers.
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Key takeaway
Avoiding website failures may seem like a tedious
mission, but with the right knowledge and a
website platform that works, you can turn your
website fails into success. If youre stuck on
building a good website design and it 's not
achieving your goals, call a digital assassin
for assistance. Digital Assassins affordable
web development plans help Australian businesses
build their SEO from the start and manage their
website with ongoing tactical content and SEO
best practices. To learn more about how to build
a great website, read our eBook, So You Need a
Killer Website. Alternatively, speak to an
assassin today.
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